About this role
Hi,
compensation: 20-40k/month (As per Experience and Competence).
EXPERIENCE: 2-3 YEARS
Job Description
· In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter, Flickr etc.) and how they can be deployed.· Development of brand awareness and online reputation· Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification· Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action· Set up and optimize company pages within each platform to increase the visibility of company’s social content· Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions· SEO (search engine optimization) and generation of inbound traffic - Added advantage· Create a regular publishing schedule.· Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.· Ability to create content would be added advantage for selection· Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.· Should know how to drive traffic + leads· Administrate the creation and publishing of relevant, original, high-quality content.· Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).· Stay current with social media trends and best practices· Conduct competitive analysis studies on client competitors, including digital footprint analysis.· Implementing Social Media SEO tactics aligned with our clients’ keyword and SEO strategies.· Communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.