About this role
The Associate Director of Sales – Weddings & MICE is responsible for leading the hotel's weddings, social events, meetings, incentives, and group business sales strategy. The role focuses on maximizing revenue opportunities, developing key market segments, managing high-value client relationships, leading the sales team, and ensuring exceptional event experiences that enhance the hotel's reputation and profitability.
Key Responsibilities:
Develop and execute strategic sales plans to achieve wedding and MICE revenue targets.Drive business growth through weddings, corporate events, conferences, incentives, exhibitions, and social celebrations.Identify new revenue opportunities and expand the hotel's presence in key market segments.Establish annual sales goals, forecasts, and action plans in alignment with hotel objectives.Monitor market trends, competitor activities, and pricing strategies to maintain competitive positioning.Build and maintain strong relationships with high-value clients, corporate partners, and event planners.Manage key accounts and ensure personalized service delivery throughout the sales and event execution process.Conduct regular client meetings and presentations to understand needs and propose customized solutions.Lead, mentor, and motivate the sales team to achieve individual and departmental targets.Provide coaching, training, and performance feedback to enhance team capabilities and productivity.Conduct regular team meetings to review performance metrics, share best practices, and address challenges.Oversee event planning and execution to ensure all weddings and MICE events meet the hotel's quality standards.Collaborate with operations, catering, and housekeeping teams to deliver seamless event experiences.Conduct post-event reviews and gather client feedback to drive continuous improvement.Develop targeted marketing campaigns and promotional strategies to attract wedding and MICE business.Participate in industry trade shows, networking events, and conferences to generate leads and build brand awareness.Create compelling proposals and presentations that showcase the hotel's unique value proposition.
Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field.Minimum 8–12 years of experience in hotel sales, with significant exposure to weddings and MICE segments.Proven experience managing large-scale weddings, corporate events, and high-value group business.Strong network with wedding planners, corporate clients, event agencies, and industry partners.Demonstrated ability to achieve revenue targets and manage complex sales cycles.Strong leadership, negotiation, presentation, and relationship management skills. WHAT IS IN IT FOR YOU:
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