About this role
We are seeking a visionary Digital Marketing Manager to join our team in the tropical paradise of Phu Quoc, Vietnam. As a key member of our marketing department, you will be responsible for developing and implementing innovative digital marketing strategies to drive brand awareness, engagement, and revenue growth across all our digital channels.
Develop and execute comprehensive digital marketing campaigns encompassing SEO/SEM, social media, email marketing, and display advertisingManage and optimise the company website, ensuring an excellent user experience and high conversion ratesCreate and oversee content strategy across all digital platforms, ensuring brand consistency and engagementAnalyse campaign performance using various analytics tools and prepare detailed reports with actionable insightsCollaborate with cross-functional teams to align digital marketing efforts with overall business objectivesStay abreast of the latest digital marketing trends and technologies, particularly those relevant to the Vietnamese marketManage relationships with external agencies, vendors, and digital partnersOversee the digital marketing budget and ensure efficient allocation of resourcesDevelop and implement strategies to increase direct bookings and reduce dependency on third-party platformsLead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferredMinimum of 5 years' experience in digital marketing roles, preferably within the hospitality or luxury industryProven track record of successful digital marketing campaigns and driving revenue growthStrong understanding of SEO/SEM, PPC, social media marketing, email marketing, and content management systems (CMS)Proficiency in digital analytics tools and methodologies for campaign performance analysis and optimisationExcellent communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partnersCreative thinker with strong problem-solving skills and meticulous attention to detailAbility to thrive in a fast-paced environment and manage multiple projects simultaneouslyExperience with digital marketing in the Vietnamese market and familiarity with local digital platforms and trendsKnowledge of data privacy regulations and best practices in digital marketingStrong leadership skills with experience in mentoring and developing team membersFluency in English; knowledge of Vietnamese would be advantageous What awaits you...
The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.The ability to challenge the norm and work in an environment that is both creative and rewarding.Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.A competitive package and plenty of development opportunities.