About this role
We are seeking an innovative and detail-oriented Digital Marketing and Social Media Executive to join our dynamic marketing team in Istanbul, Turkey. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies while managing our organization's social media presence across multiple platforms. You will combine creative thinking with analytical expertise to drive brand awareness, engagement, and measurable business results in an increasingly competitive digital landscape.
Develop, implement, and manage social media strategies across platforms including Facebook, Instagram, LinkedIn, Twitter, and TikTok to enhance brand visibility and engagementCreate compelling and original content including copy, graphics, and multimedia assets tailored to each platform and audience segmentMonitor social media analytics and performance metrics to evaluate campaign effectiveness and provide data-driven recommendations for optimizationCollaborate with cross-functional teams including design, sales, and product departments to ensure consistent brand messaging and campaign alignmentExecute digital marketing campaigns including email marketing, SEO/SEM initiatives, and paid advertising to drive traffic and conversionsAnalyze competitor activity and industry trends to identify opportunities for innovation and competitive advantageManage social media community engagement by responding to comments, messages, and inquiries in a timely and professional mannerConduct A/B testing on content and campaigns to continuously improve performance and ROIPrepare regular reports and presentations on social media performance, campaign results, and strategic recommendations for leadershipStay current with digital marketing trends, platform updates, and emerging technologies to keep our organization ahead of the curve Required Skills and Experience:
2-4 years of professional experience in digital marketing, social media management, or related marketing rolePrior experience in the hospitality industry, preferably within a luxury hotel environment, is requiredProficiency in managing multiple social media platforms and understanding of platform-specific best practicesStrong written and verbal communication skills with the ability to craft engaging content for diverse audiencesDemonstrated experience with digital analytics tools and the ability to interpret data and draw actionable insightsKnowledge of SEO/SEM principles and experience managing paid advertising campaignsProficiency in email marketing platforms and marketing automation toolsExcellent project management and organizational skills with the ability to manage multiple campaigns simultaneouslyStrong collaborative skill set and ability to work effectively with cross-functional teamsTime management capabilities and ability to meet deadlines in a fast-paced environmentPreferred Skills:
Experience with graphic design software or basic design capabilitiesVideo editing and content production experienceFamiliarity with CRM platforms and customer relationship management principlesExperience with marketing automation and personalization strategiesKnowledge of content management systems (CMS)Education:
Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience demonstrating marketing expertiseDomain Expertise:
Strong understanding of current digital marketing trends and best practicesKnowledge of social media algorithms and platform mechanicsExperience in brand management and brand positioning strategies