About this role
The Digital E-commerce Manager is responsible for driving online revenue, direct bookings, and digital performance for the hotel. The role works closely with Revenue Management, Reservations, Sales, Marketing, and Accor/Ennismore Corporate Digital teams to optimize the hotel’s digital presence, improve conversion, maximize revenue opportunities, and leverage data and AI-driven insights to enhance commercial performance.
Key Responsibilities
Direct Booking Strategy
Drive growth of direct bookings through the hotel website.Improve the website booking journey and conversion rate.Develop and execute campaigns to encourage guests to book direct.Partner with Corporate Digital teams on direct booking initiatives and best practices.Website & Content Management
Manage website content, promotions, packages, offers, and landing pages.Ensure content accuracy and alignment with brand standards.Work with Accor/Ennismore Corporate teams on website enhancements and digital initiatives.Digital Marketing
Plan and manage paid digital campaigns (Google Ads, Meta, display advertising).Coordinate SEO and SEM activities.Support email marketing campaigns and customer database initiatives.Monitor campaign performance and optimize return on investment.Ecommerce & Distribution
Ensure online rates, packages, and promotions are accurately displayed across all channels.Work closely with Revenue Management on pricing strategies, offers, and digital merchandising.Manage OTA performance and coordinate merchandising opportunities with partners such as Booking.com, Expedia, Agoda, and Trip.com.Collaborate with Corporate Digital and Distribution teams on channel strategies and initiatives.Analytics & Reporting
Monitor website traffic, booking conversion, revenue performance, and campaign results.Analyze Google Analytics, booking engine data, and channel performance.Provide insights and recommendations to improve digital performance.Support Corporate reporting requirements and digital performance reviews.Loyalty & CRM
Promote ALL – Accor Live Limitless membership and Ennismore Dis-loyalty programs.Drive member acquisition and encourage direct bookings.Support CRM campaigns and guest engagement initiatives.Work with Corporate teams on campaigns and member communications.Cross-functional Collaboration
Work closely with:
Revenue Management on pricing, promotions, and digital revenue strategies.Reservations to enhance the booking experience and conversion opportunities.Sales on corporate and leisure campaigns.Marketing on brand content, social media, and campaign execution.Accor and Ennismore Corporate Digital, E-commerce, Distribution, and CRM teams on regional and global initiatives.Key Performance Indicators (KPIs)
Direct booking revenue growthWebsite conversion rateWebsite traffic and engagementCost of acquisitionReturn on ad spend (ROAS)Google Ads performanceEmail campaign open and conversion ratesOTA contribution versus direct contributionALL member enrollmentsCampaign performance and ROI