About this role
At Rixos Phu Quoc, every caption, campaign and conversation shapes how the world experiences our brand.
We are looking for a strategic and creative Content Manager who can turn ideas into compelling stories and stories into measurable impact.
If you understand that great content drives visibility, builds loyalty and converts curiosity into bookings, this role is for you.
As Content Manager, you will develop and execute a content strategy aligned with both short-term campaigns and long-term brand positioning. You will work closely with Marketing and Design to ensure consistent storytelling across all platforms, from website and social media to PR campaigns and sponsorship initiatives.
This role combines creativity with structure, strategy with execution, and storytelling with performance.
Key Responsibilities
Content Strategy & Planning
Develop and implement a content strategy aligned with marketing objectives
Plan website content, tone of voice, layout and storytelling approach in collaboration with Marketing and Design teams
Generate creative campaign concepts including written messaging and visual direction
Content Creation & Optimisation
Create high-engagement content that reflects the brand’s luxury positioning
Write and optimise SEO-driven copy using targeted keywords while maintaining engaging storytelling
Rewrite and refine copy to ensure clarity, accessibility and impact
Continuously generate fresh ideas to attract and retain audience attention
Brand, Compliance & Best Practice
Ensure all content complies with copyright, data protection and relevant regulations
Stay up to date with industry trends and digital best practices
Conduct competitor analysis to benchmark content performance and identify opportunities
Media, Sponsorship & External Relations
Draft professional correspondence related to sponsorship proposals, negotiations and appreciation letters
Maintain strong relationships with local, national and international media (print and digital)
Support maximising media coverage for events and promotional activities
Guest Engagement & Communication
Respond to guest inquiries regarding property facilities and services with clarity and professionalism
Record and relay communications accurately and efficiently
What We’re Looking For
Proven experience in content management, digital marketing or communications
Exceptional writing and editing skills in English (additional languages are an advantage)
Strong understanding of SEO and search-driven content strategies
Creative thinker with strong campaign ideation capability
Confident communicator, comfortable networking with media and partners
Highly organised, detail-oriented and deadline-driven
Commercial awareness — understands how content supports revenue growth
The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.The ability to challenge the norm and work in an environment that is both creative and rewarding.Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.A competitive package and plenty of development opportunities.