About this role
Produce the Annual Revenue Plan, Marketing Budgets and ForecastsProduce Action Plan related to the Revenue Plan and ensure Revenue Plan objectives are achievedProvides a professional, advisory support service to the General ManagerCoordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.Create and implement special programs to achieve greater profitability through:Increasing average rateIncreasing overall occupancyIncreasing business volume during off-peak periodsIncreasing local Food & Beverage and Banquet SalesEnhance the image of the hotel in the local communityParticipate as an active member of the community through associations, memberships and other trade organizationsReview regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being metReview regularly internal promotion pieces for visual effect and ensure they conform with brand standards Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Touristoffices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
Investigate potential markets by:Analyzing guest history and registration card filesStudying guest questionnairesReviewing government statistics on visitors to the cityAnalyzing competition's sales/promotion effortsStudying various reference and industry publications for sales leadsRecommend to General Manager the kind of marketing which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Marketing Team.Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring marketsReview regularly the Public Relations activities to ensure high awareness of the hotel in the local and national mediaManage the development of new products and services Oversee the development of new marketing strategiesConduct market researchMaintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives
Customer Service
Ensures the delivery of brand promise and provides exceptional service at all times to the guests.Provides excellent service to internal customers in other departments as appropriate.Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to make sure problems are resolved satisfactorily.Maintains positive guest and colleague interactions with good working relationships.
Operational
Ensuring that all operating standards comply with Company and Hotel Policies and Procedures and standards.Writing and updating the Departmental Operations Manual.Ensuring that all room targets are met.Ensuring strategic market influx.