About this role
The Food & Beverage Sales Manager is responsible for driving revenue and business growth for the hotel's Food & Beverage outlets and events by developing sales strategies, building strong client relationships, generating new business opportunities, and maximizing revenue from restaurants, bars, banquets, catering, and other F&B services.
The position works closely with the F&B, Sales & Marketing, Events, Revenue Management, and Operations teams to ensure commercial targets are achieved while maintaining the Pullman brand experience and high standards of guest satisfaction.
Key Responsibilities
1. Sales & Revenue Generation
Develop and implement F&B sales strategies to achieve monthly and annual revenue targets.Identify and pursue new business opportunities for restaurants, bars, banquets, meetings, events, and catering.Drive corporate, social, wedding, MICE, and community/event business.Develop and maintain a strong sales pipeline and regularly monitor business opportunities.Maximize revenue through upselling, cross-selling, promotions, packages, and special events.Monitor market trends, competitor activities, customer preferences, and business opportunities.2. Business Development & Client Relationship
Develop and maintain strong relationships with corporate clients, event organizers, travel agents, government institutions, wedding organizers, and other key accounts.Conduct sales calls, client visits, presentations, site inspections, and business meetings.Identify potential accounts and establish long-term partnerships.Follow up on inquiries, proposals, quotations, contracts, and business leads in a timely manner.Maintain accurate records of client activities, opportunities, and sales performance.3. F&B Promotion & Marketing
Collaborate with the Marketing and F&B teams to develop effective promotions, campaigns, and packages.Support the planning and execution of F&B promotional activities and special events.Explore digital, social media, partnership, and community channels to generate F&B business.Ensure all promotional activities are aligned with Pullman brand standards and commercial objectives.4. Event & Banquet Sales
Drive sales for meetings, conferences, social events, weddings, corporate functions, and other F&B events.Coordinate with the Events, Banquet, and F&B Operations teams to ensure smooth event execution.Conduct site inspections and presentations for prospective clients.Ensure client requirements and expectations are clearly communicated to the operational teams.Follow up with clients after events to obtain feedback and identify repeat-business opportunities.5. Sales Planning & Reporting
Prepare regular sales forecasts, action plans, and performance reports.Monitor achievement against F&B sales targets, budgets, and KPIs.Analyze sales performance and recommend corrective actions where required.Maintain an updated sales database and pipeline.Provide market intelligence and competitor information to management.6. Teamwork & Cross-Department Collaboration
Work closely with F&B Operations, Sales & Marketing, Revenue Management, Finance, and other departments.Ensure effective communication of client requirements and commercial commitments.Participate in hotel commercial meetings and relevant sales activities.Support other hotel sales initiatives when required.7. Guest & Customer Experience
Maintain a high level of professionalism and customer service throughout the sales process.Handle client concerns and coordinate appropriate solutions with relevant departments.Build customer loyalty and encourage repeat business and referrals.Represent Pullman Jakarta professionally to clients, partners, and external stakeholders.Key Performance Indicators (KPIs)
F&B sales revenue achievementAchievement of monthly and annual sales targetsNew account acquisitionCorporate and MICE business generationBanquet and event revenueAverage spending / revenue per eventSales conversion rateRepeat business and client retentionSales call and client visit productivityF&B promotional revenue contributionCustomer satisfaction and client feedback
Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
Minimum 3–5 years of relevant experience in F&B Sales, Hotel Sales, Catering Sales, Events, or a similar commercial role.Experience in a 4- or 5-star hotel environment is preferred.Strong knowledge of F&B, banquet, MICE, and event sales.Proven ability to develop new business and achieve sales targets.Strong negotiation, presentation, communication, and interpersonal skills.Good command of written and spoken English.Strong customer relationship management and networking skills.Proficient in Microsoft Office and relevant hotel sales systems/CRM platforms.Core Competencies
Sales & Business DevelopmentCustomer Relationship ManagementNegotiation & CommunicationCommercial AwarenessStrategic ThinkingNetworking & Account ManagementResults OrientationTeamwork & CollaborationProblem SolvingPlanning & OrganizationLeadership and Influencing SkillsWorking Relationships
Reports to: Director of Food & Beverage / Director of Sales & Marketing
Works closely with: F&B Operations, Sales & Marketing, Events, Revenue Management, Finance, and other hotel departments.
Brand & Service Expectations
Demonstrate the Pullman brand values and professional standards in every client interaction.Act as a strong ambassador of Pullman Jakarta and Accor.Deliver personalized and genuine service to clients and guests.Build meaningful relationships that support long-term business growth and customer loyalty. Why Join Us?
Opportunity to be part of a leading international hospitality brand.Career growth and development within Accor Hotels.Dynamic and supportive work environment.