About this role
Develop and execute comprehensive marketing and communications strategies to enhance brand visibility and drive revenue growth for the propertyLead the marketing team and manage all aspects of digital marketing, including website optimization, social media management, email campaigns, and online advertisingOversee brand positioning and ensure consistent messaging across all marketing channels and customer touchpointsManage public relations activities, media relations, and crisis communications to maintain positive brand reputationConduct market analysis and competitive research to identify opportunities and inform strategic marketing initiativesDevelop and manage marketing budgets, track expenditures, and measure return on investment (ROI) for all marketing campaignsCreate and implement promotional campaigns and seasonal marketing programs to maximize occupancy rates and revenueCollaborate with sales, operations, and guest services teams to align marketing efforts with business objectives and enhance overall guest experienceEstablish and nurture strategic partnerships with travel agencies, corporate clients, and tourism boards to expand market reachAnalyze marketing metrics and performance data to evaluate campaign effectiveness and recommend improvementsManage event marketing and coordinate promotional activities for conferences, weddings, and special occasionsOversee internal communications to ensure staff engagement and alignment with organizational goalsDevelop content strategy and oversee creation of marketing materials, including photography, videography, and written contentMonitor industry trends and emerging marketing technologies to keep the property competitive in the luxury hospitality market
Bachelor's degree in Marketing, Communications, Business Administration, or related fieldMinimum 8 years of progressive marketing and communications experience in the hospitality industry, preferably in luxury hotel propertiesProven track record of developing and executing successful marketing strategies that drive revenue growth and brand awarenessStrong leadership experience managing marketing teams of 5+ membersDemonstrated expertise in digital marketing, including website management, social media strategy, and online advertising platformsProficiency in marketing analytics tools and ability to interpret data to inform strategic decisionsExcellent written and verbal communication skills with the ability to craft compelling brand messagingExperience managing marketing budgets of $500,000 or more and demonstrating strong ROIKnowledge of public relations, media relations, and crisis communication managementFamiliarity with hospitality industry trends, competitive landscape, and luxury market positioningMaster's degree in Marketing, Communications, or Business AdministrationExperience with luxury hospitality brands or high-end resort propertiesProficiency in marketing automation platforms and customer relationship management (CRM) systemsBackground in event marketing and promotional campaign managementExperience with content creation, photography, and videography coordinationKnowledge of travel industry partnerships, including travel agencies and tourism boardsCertification in digital marketing or hospitality managementExperience with crisis communication and reputation management in high-profile settings WHAT IS IN IT FOR YOU:
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