About this role
Coupon Ownership: End-to-end responsibility for the development and management of customer-specific discount campaigns (coupons) as part of ABOUT YOU's CRM measures mix to increase customer retention and loyaltyCampaign Management & Personalization: Independently plan, execute, and evaluate coupon campaigns across various customer segments, countries, and channels to sustainably increase Customer Lifetime ValueData-Driven Optimization: Develop new and optimize existing coupons along the customer journey, and proactively integrate personalized discounts into holistic revenue planning with a clear focus on incrementalityTesting & Performance Control: Design, execute, and evaluate experiments and A/B tests, as well as measure the success of campaigns using relevant KPIs and derive actionable recommendationsFeature Development: Drive the conceptual and technical development of the coupon feature to continuously optimize the shop's user experienceProject Management & Cross-Functional Collaboration: Independently manage interfaces with CRM, Marketing Intelligence, Pricing, Performance Marketing, and Tech, as well as lead cross-functional (multi-stakeholder) projects Education & Experience: Successfully completed university degree (e.g., Business Administration, Economics, Marketing) and at least 2 years of relevant professional experience in CRM, Pricing, Performance Marketing, or AnalyticsAnalytical Mindset: Strong analytical skills and confidence in working with data and numbers, quick comprehension, as well as a proactive mindset, excellent organizational skills, and a structured, independent way of workingCommunication & Teamwork: Strong communication and collaboration skills for working successfully in a dynamic environment, with confidence in managing stakeholdersCross-Functional & Tool Competence: Excellent proficiency in MS Office (especially Excel) as well as experience in stakeholder managementLanguage Skills: Business-fluent German and English, both written and spokenNice to Have: Passion for fashion and e-commerce, combined with a strong sense for customer communication tailored to different target groups Your perks at a glance: Visit our benefits page.
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A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.