About this role
The Online Campaign Manager role requires a combination of strategic thinking, analytical, creative and communication skills. The successful candidate should have exceptional project management skills and thrive working cross-functionally with internal and external stakeholders. He or she should have experience or knowledge about running Facebook campaigns and other online marketing campaigns.
A few of the key responsibilities will be: • Lead and manage Facebook ad campaigns that will have a measurable impact on our agency clients from planning stage to completion • Create and manage media budgets for all campaigns • Brief creative teams and develop campaign creative assets • Monitor and optimize online campaigns • Build and implement media plans with analytics to assess the impact of our campaigns on driving business objectives • Work seamlessly with internal and external stakeholders such as creative agencies, PMDs, and media and measurement teams to bring campaigns to market Key measures of success:
• Optimization of campaign click-thru rates, conversion rates, and bid management • Campaign performance against target KPI’s • Profit margin on campaigns
Tools we utilize:
• Salesforce CRM • Google Docs, Excel, and Dropbox • Join.me, Uber Conference, Skype
• Bachelor in Marketing or a quantitative discipline; advanced degree a plus • Deep knowledge about Facebook’s marketing platform • Minimum of three (3) years of integrated online marketing experience. • Expertise in working with DSPs, SSPs, ad exchanges, ad networks & aggregators, ad servers and web analytics platforms • Fundamental knowledge of ad targeting methodologies and iterative test-and-learn optimization practices • Experience with online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile and social • Sharp eye for detail and proven project management skills • Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment • Outstanding written and oral communications skills • Fluency in mathematical concepts relevant to media planning and purchasing • Critical thinking and problem solving capabilities • High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools • Experience with the following tools is a plus: Facebook Power Editor, Facebook Ad Manager, Flashtalking Adserver, Google Adwords
Interested candidates should apply on our website:
http://www.3littlebirdsinteractive.com/jobs/facebook-campaign-manager/
Please, only candidates with relevant experience need apply.