About this role
The Online Campaign Manager role requires a combination of strategic thinking, analytical, creative and communication skills. The successful candidate should have exceptional project management skills and thrive working cross-functionally with internal and external stakeholders. He or she should have experience or knowledge about running Facebook campaigns and other online marketing campaigns.
A few of the key responsibilities will be: -Lead and manage direct response (focused on driving conversions) Facebook ad campaigns from planning stage to completion -Create and manage media budgets for all campaigns -Brief creative teams and develop campaign creative assets -Monitor and optimize online campaigns -Build and implement media plans with analytics to assess the impact of our campaigns on driving business objectives -Work seamlessly with internal and external stakeholders such as creative agencies, PMDs, and media and measurement teams to bring campaigns to market
Key measures of success: -Optimization of campaign click-thru rates, conversion rates, and bid management -Campaign performance against target KPI’s -Profit margin on campaigns
Tools we utilize: -Salesforce CRM -Google Docs, Excel, and Dropbox -Join.me, Uber Conference, Skype -Qwaya -DoubleClick
-Bachelor in Marketing or a quantitative discipline; advanced degree a plus -Deep knowledge about Facebook’s marketing platform -Minimum of three (3) years of online marketing experience. -Expertise in working with DSPs, SSPs, ad exchanges, ad networks & aggregators, ad servers and web analytics platforms -Fundamental knowledge of ad targeting methodologies and iterative test-and-learn optimization practices -Experience with online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile and social -Sharp eye for detail and proven project management skills -Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment -Outstanding written and oral communications skills -Fluency in mathematical concepts relevant to media planning and purchasing -Critical thinking and problem solving capabilities -High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools -Experience with the following tools is a plus: Facebook Power Editor, Facebook Ad Manager, Flashtalking Adserver, Google Adwords