About this role
Responsibilities:
Reporting to the General Manager, you and your team will execute key initiatives and responsibilities, including:
• Develop & maintain effective marketing materials and work products including corporate/product/solution collateral, sales materials, decks, etc.
• Execute effective, consistent public relations and outreach campaigns leveraging various media, analyst, events and other channels to ensure Company is positioning itself as the leader in its markets
• Lead and manage effective industry event strategy; coordinate & communicate w/ key partners to garner leverage; monitor and measure success criteria, evaluate results and adjust tactics and strategies to optimize effectiveness/value
• Develop and communicate clear, effective messaging campaigns that build industry awareness and effectively position Company as an innovative market leader
• Continually enhance & optimize website and online presence; including social media and blogs to ensure content is comprehensive, current, accurate and easy to navigate/find
• Design, develop & execute effective lead generation campaigns; develop and measure metrics to evaluate and quantify results; use feedback to optimize campaigns for maximum impact
• Implement effective and ongoing SEO strategy; ensure search engine hits are consistently and prominently positioned (first page) for relevant key words and targeted search criteria
• Formulate plans and manage budgets to meet/exceed company expectations
• Design and implement efficient processes that consistently deliver exceptional results
The position is based in San Francisco and the team encompasses direct reports as well as external providers.
• 10+ years high tech B2B marketing experience
• Ad tech and mobile industry marketing experience is a must have
• Established track record of developing and executing successful marketing initiatives in the above key areas of responsibilities
• International experience
• Strong communication and presentation skills (verbal and written)
• Strong organizational and project management skills
• Demonstrated experience managing, motivating and growing teams, including cross-functional teams
• Experience with Salesforce.com and marketing automation systems required
• BA/BS degree or higher, preferably in Marketing or Communications field