About this role
What will you be doing?
• Buy digital media using major media sources, including but not limited to Facebook Advertising, Native Advertising, Google Display
• Manage, report, analyze, optimize & grow existing Facebook Advertising & Native Ad display campaigns
• Create New Content Headlines and Ideas for Copy Team to Create;
• Research, evaluate, recommend, negotiate, launch, test, optimize, and scale new ad networks, real time bidding (RTB) platforms & direct media placements;
• Optimize campaigns through new ad targeting, placements, other implementations, etc., evolving our tactics employed to capitalize on changing industry trends;
• Oversee and improve processes and systems for our display user acquisition process;
• Continuously optimize and test new ad creative and landing pages. Build a formal plan to do so;
• Be at the cutting edge of direct response online marketing with an abundance of resources and budgets.
• Optimization of campaign click-thru rates, conversion rates, and bid management;
• Create KPI’s and Track As Much Data As Possible
• Creating ads and various other images using Adobe Photoshop.
Desired Skills & Experience:
• Experience acquiring users through Google AdWords, Facebook, Bing Ads, 2nd tier search, PPC/CPV, Facebook Power Editor, Facebook Ad Manager, Adservers, email, mobile ad networks, native advertising, performance based display ad networks and direct media buys
• Direct response online media acquisition
• Expertise in RTB working with DSP's, SSP's, ad exchanges, ad servers, ad networks & aggregators, and creative formats
• Experience in testing and optimizing display ad creative
• Experience with optimizing landing pages for conversions
• Experience setting up A/B split tests and Multi variant testing
• Strong communication, oral and written skills
• Strong copy writing skills
• Strong creative skills, come up with ad concepts and work with designer to bring to life
• Experience in the industry is a plus (New Media, Blogging, Advertising)
• HTML, CSS and an understanding of web technologies (JavaScript a plus)
• Knowledge of web site conversion metrics, including CPM, CTR, CTL, CPC, CPL, CPA
• Exceptional analytic and strategic thinking skills
• Experience arbitraging CPM/CPC costs to meet CPA/CPI/CPS targets
• A ‘hacker’ mentality, i.e. a proven history of making things happen with limited resources and in a timely fashion
• Proven track record of achieving targets and increasing revenue towards the defined Key Performance Indicators (KPI’s)
• Basic familiarity with SQL and/or Excel, familiarity with pivot tables preferred
• Qwaya, AdEspresso and DoubleClick, Compete and Hitwise;
• Working knowledge of the affiliate marketing industry.
• Impeccable organizational skills and attention to detail.
• Ability to multitask effectively and manage timelines;
• Comfortable dealing with unexpected situations and requests;
• Strong quantitative and analytical skills;
• International experience – highly recommended;
• Searching the Internet for images & content for the companies advertising pages;
• Develop effective as-sets utilizing split-test techniques;
• Must be able to handle non-traditional work hours;
• PHP & HTML coding experience a plus;
• Must be comfortable learning new skills;
• Must have a positive and outgoing attitude;
• Fluency in mathematical concepts relevant to media planning and purchasing;
• Ability to thrive working cross-functionally with internal and external stakeholders;
• Excellent project management skills;
Location:
We are seeking someone who will work full-time out of our new downtown San Francisco, CA office.
To apply:
Please send your resume, and a cover letter that explains your experience in any of the following:
• Analytics (General and Specifically Google Analytics)
• Media Buying (Facebook Advertising, Native Advertising or other)
• Writing copy and choosing images that get people to click
• Campaigns you worked on in past
• How you optimize a campaign you created
• Management (Have you led a team?)
All your information will be kept confidential according to EEO guidelines.