About this role
HIGHER! is a new business branch of Crypto Banter on a mission to help people change their lives through dopamine-fueled, 1-7 day challenges across crypto, AI, trading & beyond. Our challenges guide achievers through step-by-step transformations, checkpoint by checkpoint, delivering real wins and fast results. We’re building a community of achievers who level up together. We’re in the early stages and scaling rapidly. Our first challenge proved that the model works. Now, we’re expanding across multiple categories and hosts. As a new vertical, we focus on user acquisition beyond Crypto Banter’s current audience, challenges creation, and building a thriving community. Everything we do is about helping people change their lives. Let’s go HIGHER!
Role Overview We're looking for an analytical, numbers-driven Growth Marketing Manager to own the performance and execution of our Meta Ads strategy. You'll be responsible for scaling HIGHER! beyond our existing audience by masterminding end-to-end campaigns on Meta. You aren't just managing budgets. You're a creative strategist who knows how to warm up cold traffic through sophisticated funnels, from the initial scroll-stopping ad to the final product conversion.