About this role
Description: Founded in 1979 through a partnership between Electrolux and the World Health Organization (WHO), B Medical Systems has grown into a global leader in vaccine cold chain solutions and a trusted provider of temperature-controlled solutions for the healthcare, global humanitarian procurement, pharmaceutical, life sciences, and blood transfusion sectors. For over four decades, we have designed and manufactured innovative medical refrigeration and vaccine cold chain solutions that protect vaccines, blood, biological samples, and other temperature-sensitive products in more than 170 countries worldwide. Headquartered in Luxembourg, B Medical Systems combines innovation, engineering excellence, and advanced manufacturing capabilities to deliver solutions that meet the highest international standards. To support our continued growth, we are recruiting a dynamic, business-minded, and performance-driven professional for the position of: Digital Marketing Specialist (m / f / d) The Digital Marketing Specialist will be responsible for driving B Medical Systems' digital growth by increasing the visibility and discoverability of the company, its brand portfolio and products, and converting digital engagement into qualified leads. The role will own and continuously develop the company's digital marketing ecosystem across traditional and AI-powered search, website, paid media, social media campaigns and other relevant digital channels. Key Responsibilities: • Own and execute the digital growth and lead-generation strategy, with clear accountability for generating qualified inbound leads. • Develop integrated digital campaigns across Google Ads/PPC, LinkedIn and other paid social, display and relevant emerging channels across relevant market segments, products, and customer groups to increase awareness, traffic, engagement and conversion. • Own and continuously improve B Medical Systems' visibility across traditional search engines and AI-powered search and discovery platforms, including Google, ChatGPT, Gemini, Claude etc. • Develop and execute SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and related strategies to increase brand and product discoverability and generate relevant traffic and leads. • Manage key elements of technical and on-page SEO, including search intent, metadata, internal linking, crawlability and indexation, structured data/schema, site architecture, backlinks and website performance. • Act as a key business owner of the B Medical Systems website from a visibility, user journey, lead-generation and conversion perspective. • Create, update and optimise webpages, product pages, landing pages and campaign pages using CMS platforms such as WordPress. • Continuously improve website traffic quality, conversion rates, calls-to-action, lead-capture mechanisms and overall digital customer journeys. • Evaluate and leverage new advertising opportunities, including AI-powered platforms, as they become relevant. • Review French and/or German translations of marketing materials. • Support e-commerce, catalogues, marketplaces and other online product-placement platforms where relevant. • Define and monitor KPIs covering digital leads, pipeline contribution, traffic, AI/search visibility, conversion rates, campaign performance, CPL/CPA and other relevant commercial metrics. Education: Bachelor's degree in marketing, Digital Marketing, Business, Communications or a related discipline. Experience: • Minimum 5 years of demonstrated experience in digital, growth or performance marketing, preferably within a B2B environment. Technical Knowledge: • Strong knowledge of SEO and modern search optimisation, including AEO, GEO and AI-driven discovery. • Proven experience generating leads through digital marketing and managing paid acquisition campaigns, including Google Ads/PPC and LinkedIn. • Hands-on experience in creating, managing and optimising websites and landing pages through CMS platforms such as WordPress. • E-commerce/digital product platform experience would be an advantage. • Working proficiency in English and, French or German is mandatory. Skills: • Strong ownership and accountability, with the ability to drive initiatives independently from concept through execution and optimisation. • Hands-on and proactive, with the ability to develop strategy while personally executing campaigns, website improvements and experiments. • Collaborative and organised, with the ability to work effectively across teams while managing multiple priorities, stakeholders and deadlines. • High attention to detail, commitment to quality and a positive, collaborative working approach. Miscellaneous: Preference will be given to a candidate who can join immediately or within a short period of time. If you are interested in gaining experience in a growing Luxembourg-based company and are analytical and detail-oriented, we would like to meet you. What we offer you? A fast-growing company, an international environment, exciting challenges, a dynamic workplace … And more reasons to join us … If you are interested in this position and meet the job requirements, please apply via our web site: https://www.bmedicalsystems.com/en/about-us/career /