About this role
About fonio.aiWe grew from $1M to $10M ARR in under 12 months and now serve 10,000+ customers.
Fonio is Europe’s market leader for AI phone agents for SMBs. Now we’re expanding globally and into new products. We move fast, take ownership, give direct feedback, and avoid politics and unnecessary meetings. Join one of Europe’s fastest-growing companies.
UK is one of our highest-priority growth markets, and we're looking for a Sales Lead to own it.
Curious how our AI actually sounds? Test it here: +43720080531
Your role:You own the UK market on the sales side. You'll build and lead a high-performing AE & SDR team from the ground up – hiring, ramping, coaching and holding the bar on day-to-day execution.
You stay close to the front line: running deals yourself when it matters, jumping into demos and discovery calls, and setting the standard for how we sell in UK.
You own the UK sales number – monthly and yearly targets – and you're accountable for a reliable forecast. You work hand in hand with Marketing on lead-gen for the UK market and with Customer Success on clean handoffs.
You translate what works in DACH into the UK context, feed learnings back to the leadership team, and shape how the whole UK sales motion scales.
What's waiting for you:Market ownership: Full responsibility for fonio's sales performance in UK.
Team building: Hire, ramp and coach the UK AE & SDR team as we scale.
Player-coach: Lead from the front – stay in deals and demos, not just dashboards.
Quota ownership: Clear monthly and yearly targets for the UK market - you´re setting it up for the team.
Cross-functional impact: Close collaboration with Marketing, Customer Success and the founders.
Build, don't maintain: Shape the UK sales motion in a fast-scaling startup.
What we offer:£180,000 – 250,000 (base + uncapped commission; depending on experience)
On-site in London (with a 2-month onboarding on-site in Vienna to start)
Top equipment of your choice and extremely short decision paths
Direct line to the founders and real ownership over an entire market
What you bring:Several years of B2B SaaS sales experience, with a track record of closing along a clear funnel
First leadership or team-lead experience
Strong product and technology understanding
British english at native level; German is a strong plus
Startup mindset – builder mentality
Hiring process15 min Intro call
60 min Skill Interview with our CCO Alex Brix
20 min Language & Team Fit
20 min Culture Interview
Compensation: £180K – £250K
• £180K – £250K