About this role
Live Nation UK are seeking a Creator Partnerships Manager to oversee our work with content creators and influencers across concert touring and festivals. An exciting and brand-new role within the wider communications and marketing teams, you will cultivate relationships with a wide range of content creators, creator management companies and agencies, build creator campaign strategies, monitor content performance, and provide a resource to the wider team to drive coverage of events across social channels.
What we can offer you
Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.
Who you are
Competencies / Skills / Knowledge / Experience
Substantial experience in influencer marketing, content creator strategy, and social mediaA true digital native with deep understanding of the creator economy and social platforms including TikTok, Instagram, YouTube, Snapchat, Reddit and new platformsKnowledge of social and content tracking and measurement tools and methodsDeep relationships with a wide range of content creators, creator managers, agencies and potential partners across the creator economyHighly organised with a meticulous eye for detail and the ability to manage multiple projects concurrentlyStrong problem-solving skills
Behaviours
The following attributes determine how the role will be carried out and are required to be a success
Ability to stay calm under pressure and respond to changing priorities in a fast-paced, high-profile environmentA self-starter with the right attitude – proactive, adaptable, and solution-orientedAbility to work collaboratively with a wide range of teams, from artists and creatives to production, ticketing, finance, marketing and many others.A strategic thinker who can also roll up their sleeves and execute plans efficiently.Commercially minded with an ability to connect media activity directly to sales and audience growthCulturally connected and passionate about live music and entertainment
What the role includes
Manage a dedicated content creator function within the Live Nation UK comms and marketing teams, providing a resource for the wider team’s campaigns across tours and festivalsMaintain and grow a centralised network of content creators, managers, agencies, and partners, with detailed segmentation across interests and backgroundsCreate tools and workflows for the department to monitor, measure and analyse creator content performanceWork collaboratively with comms leads on tours and festivals to devise content creator campaigns, including organic content proposals, gifting, hosting, and media tripsManage content seeding on certain events, both in-house and overseeing external agenciesIdentify new creators, trends and formats to share across the communications team in real time, enabling reactive campaignsWork with marketing partnerships teams on creator activations for corporate sponsors at our festivals and events, including vetting proposed partner creators and developing joint proposalsTravel as required for events, press engagements, and meetingsWork flexible hours, including evenings and weekends, as needed