About this role
About the Role Voyager Trade is a digital marketplace that helps buyers across the US and other global markets discover and source commodities from verified Indian suppliers. We're looking for a Growth Marketing Executive to drive awareness, lead generation, and customer acquisition for the platform. This is a high-ownership individual contributor role where you'll work directly with leadership to build and scale Voyager Trade's growth engine from the ground up. Key Responsibilities Demand Generation & Growth Plan and execute campaigns across paid, organic, and outbound channels to drive qualified leads and buyer inquiries Define target audiences, buyer personas, and acquisition strategies for global markets Identify and experiment with new growth channels and opportunities Brand & Market Development Increase Voyager Trade's visibility through content and webinars Build trust and awareness among importers, distributors, wholesalers, and procurement teams Support thought leadership and market positioning initiatives Website, SEO & Conversion Develop SEO-driven content and landing page strategies targeting buyers looking to source from India Create lead magnets, sourcing guides, and other growth assets Improve conversion rates through testing, optimization, and data-driven insights Analytics & Operations Track key growth metrics including leads, conversions, acquisition costs, and campaign performance Build reporting dashboards and generate actionable insights Work closely with leadership to align marketing efforts with business goals Requirements 2–3 years of experience in growth marketing, demand generation, performance marketing, or digital marketing Hands-on experience with paid marketing channels, lead generation, and marketing analytics Experience with tools such as HubSpot, Google Analytics, LinkedIn Ads, Meta Ads, or similar platforms Good to Have Experience in B2B marketplaces, international trade, sourcing, supply chain, or cross-border commerce Experience targeting US or international audiences Familiarity with SEO, content marketing, and marketing automation platforms Who You Are A self-starter who enjoys building and scaling things from scratch Data-driven, curious, and comfortable experimenting with new ideas Able to operate independently in a fast-paced environment with high ownership