About this role
Position Overview We are seeking a hands-on Google Analytics Developer to join our client's AdTech squad. This individual will be responsible for implementing, maintaining, validating, and troubleshooting analytics and media-conversion tracking across digital properties. The ideal candidate has strong Google Analytics and tag-management experience, along with direct experience implementing conversion tracking for Meta, X, TikTok, and other advertising platforms. Strong written English is essential because this person will communicate directly with advertising-platform vendors through email. KEY RESPONSIBILITIES Implement, maintain, and enhance Google Analytics tracking across websites and digital experiences. Configure and manage events, conversions, parameters, audiences, and related measurement requirements. Implement and maintain media-conversion tags for Meta, X, TikTok, and other advertising platforms. Use Google Tag Manager to configure, test, publish, and troubleshoot analytics and advertising tags. Translate business and media-measurement requirements into technical tracking specifications. Develop and maintain digital data layers and event-tracking frameworks. Partner with media, marketing, analytics, engineering, QA, and AdTech teams. Validate that conversion events are firing correctly and that data is being received accurately by analytics and advertising platforms. Diagnose and resolve tracking discrepancies, duplicate events, missing conversions, attribution issues, and data-quality problems. Coordinate directly with advertising-platform vendors to investigate and resolve technical issues. Communicate implementation details, questions, findings, and next steps clearly through written English. Create and maintain tagging documentation, measurement plans, event taxonomies, and implementation guides. Support privacy-conscious tracking practices, consent-management requirements, and applicable data-governance standards. Monitor existing implementations and provide ongoing operational support.