About this role
To oversee and optimize the utilization of marketing technology channels to drive strategic goals and to support overall marketing performance.
Team Leadership and Management
• To lead, mentor and guide the channel team including process flow that comply to regulations, requests / projects relating to group website, marketing platform, platform performance management and analytics.
• Ensuring quality assurance and effective documentation.
• Standardizing processes and implementing the best practices.
Project Oversight
• Oversee and coordinate the team’s involvement in various projects, ensuring deliverables are met within established timeline and quality standards. Allocate resources effectively and manage workloads to optimize productivity.
Administration & Vendor Management
• Working together with VCM on contracts renewal.
• Overseeing payments to vendors are a timely manner.
• Address audit and compliance queries.
• Prepare/ Review internal documents (CIM, MEMO, CRA, WOC, Due Diligience, BIA/BCP, RCSA/CET).
Budget & Internal Process Management
• Yearly project planning & submission
• Yearly budget planning
• Budget utilisation update
• Develop/ further improve processes based on functions/application
• Ensure that all regulatory and compliance documents are submitted within timeline
Strategy and Planning
• Strategize and align within the team in setting SEO strategies, goals and execution.
• Develop and execute a strategy for the utilization and integration of digital technology platforms aligned with business objectives and customer needs.
Collaboration and Stakeholder Management
• Collaborate with cross-functional teams including Marketing, IT, Decision Management, Digital Sourcing teams and regional teams to ensure alignment and effective utilization of Martech platforms.
• Manage relationships with vendors and stakeholders to drive successful partnership and technological advancements.
Compliance and Security
• Ensures the new website is complied with regulatory requirements, consistently find ways to optimize existing process to strengthen platform governance.
Risk Management
• Identify potential risks and issues within projects and proactively develop mitigation strategies. Monitor and address any impediments that may affect project success or delivery timelines.