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Digital Content Specialist (deployment of digital content) for Automotive (Bukarest, RO, 61331) @ BERTRANDT AG

Bukarest, RO, 61331OnsiteFull-time
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About this role

What to expect: Create, integrate, localize and optimize digital content, including websites, blogs, email marketing and social media Publish digital content within CMS platforms in compliance with brand guidelines and marketing roadmaps Support the phased international rollout of digital content in collaboration with local teams Perform day-to-day operational management of digital platforms and content Support the international deployment of digital platforms through standardized and result-oriented processes Test new features in test environments and ensure correct content display and optimal customer experience Report technical or display issues through Jira tickets and follow up on their resolution Support the design, creation, integration, monitoring and deployment of digital experiences in an international environment Create product pages, branded content and relevant editorial materials in collaboration with digital marketing teams Conduct keyword research and apply SEO best practices to improve organic visibility Collaborate closely with Content Deployment, SEO, Lead Forms, Marketing, IT and other internal teams Participate in project follow-up meetings and coordinate with stakeholders to ensure smooth communication and issue resolution Contribute to lead generation and CRO (Conversion Rate Optimization) initiatives Create and maintain operational documentation, including guides, CMS procedures and basic tracking reports Provide responsive support to markets and local teams regarding content management, publishing and general assistance What you bring along: At least 2 years of experience in digital content development and deployment Technical background and understanding of digital content lifecycle management Experience working with web environments and current digital practices Knowledge of UI (User Interface) and UX (User Experience) principles Understanding of corporate communication and SEO-friendly content creation Experience with digital content and CMS tools such as Adobe Experience Manager, Magento, WordPress, JIRA, Adobe Photoshop and Google Analytics Knowledge of editorial best practices and basic SEO Understanding of data visualization dashboards Strong organizational skills and ability to manage multiple concurrent projects and priorities Advanced English, written and spoken Intermediate French - nice to have Strong communication and collaboration skills Analytical and problem-solving mindset Ability to work independently and within multidisciplinary teams What we offer: Flexible work environment Private health insurance with optional medical packages for you and your family. 24 vacation days, increasing to 25 days after 3+ years with us. Meal tickets and Holiday vouchers. Bookster and 7Card subscription. We are Bertrandt : an independent, international development service provider with long years of automotive expertise. We create technological solutions for our customers at any stage of the product development process with a focus on hot topics such as digitalization, e-mobility and autonomous systems, largely for the automotive, aerospace and mechanical engineering sectors. Our goal: accelerating technological progress. We work on this every day – with around 13,000 employees at over 50 sites worldwide.

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