About this role
We are looking for an experienced B2B Performance Marketing Senior Specialist with 6+ years of experience running and optimizing digital campaigns across global markets. The ideal candidate combines strong media buying, conversion tracking, analytics, CRM, and email marketing experience, with a solid understanding of complex B2B environments. Key Responsibilities Plan, manage, and optimize paid awareness and lead generation campaigns across multi-channels / Google Ads, LinkedIn Ads, and other relevant channels. Improve campaign performance based on lead quality, conversion rates, pipeline, revenue, and ROI. Audit and optimize conversion tracking using Google Tag Manager, GA4, Enhanced Conversions, and data layers. Connect advertising data with CRM data to improve attribution, targeting, and campaign optimization. Build and analyze campaign reports using GA4, Looker Studio, CRM platforms, and advertising platforms. Support B2B email marketing campaigns, including nurturing, retargeting, reactivation, and campaign follow-up. Use first-party and CRM data to improve audience targeting and conversion quality. Stay up to date with new advertising technologies, AI tools, and digital marketing trends.