About this role
Paired is a global staffing and recruiting agency dedicated to pairing top-tier talent with outstanding remote job opportunities. We are currently seeking a Head of Retention for a US-based company. This remote position allows you to contribute creatively while working from anywhere.
This is a director-level role for someone who truly understands how retention drives revenue in ecommerce. You don’t just run email and SMS — you architect full-funnel lifecycle systems that increase LTV, repeat purchase rate, and subscription growth.
Key ResponsibilitiesOwn and lead the full retention strategy across email, SMS, subscriptions, and lifecycle marketingBuild and optimize end-to-end customer journeys (acquisition → post-purchase → repeat → subscription → winback)Drive meaningful increases in LTV, repeat purchase rate, and retention revenueManage and evolve email and SMS programs (flows, campaigns, segmentation, deliverability)Design and optimize subscription strategies (conversion, retention, churn reduction, upsells)Analyze and improve all key retention metrics (cohorts, churn, AOV, purchase frequency, CAC:LTV)Build advanced segmentation and personalization strategiesContinuously test and iterate on offers, messaging, and timingCollaborate with creative, growth, and product teams to align lifecycle with brand and acquisitionOwn retention forecasting and performance reportingRequirements
Proven experience at a director or head-of level in retention/lifecycle marketingDeep understanding of full-funnel lifecycle strategy, not just channel executionStrong experience with email + SMS platforms (e.g., Klaviyo, Attentive, Postscript, etc.)Extensive experience with subscription models (DTC subscriptions, churn reduction, upsell flows)Track record of significantly improving retention metrics and LTVExperience in health, wellness, or similar consumer categories
Benefits
Remote Working for US CompanyCompetitive Salary