About this role
Carotek, a SunSource company, provides process equipment solutions for the industrial, commercial and municipal markets in North Carolina, South Carolina, Tennessee, Georgia and Virginia. Carotek represents over 85 manufacturers as their process equipment distributor, representative, and repair center for pumps, blowers, heat exchangers, valves, instrumentation, IIoT, steam, hydronics and municipal products. www.carotek.com The Marketing Specialist will support our B2B marketing efforts, focusing on email marketing, inbound marketing, communications, and event management. This position will participate in brainstorming for and creating designing and creating marketing collateral (brochures, line cards, flyers, trade show displays, case studies, etc.), planning and scheduling email/direct mail campaigns email and social media campaigns, coordinating tradeshows and special events, performing market research, and facilitating/soliciting feedback from customers. This role also assists in outbound marketing campaigns including PPC, direct mail, and traditional advertising. Experience with lead management or CRM software is preferred.
Contribute to and create email marketing campaigns Review, maintain and update marketing collateral, including line cards, brochures, business cards, direct mail pieces, letters, postcards, lead capture forms, and presentations using various design software Assist with media buying and advertising PPC advertising, identify new advertising opportunities, monitor current campaigns and identify new opportunities Coordinate trade shows, internal events, and community outreach events in the production of signage, trade show displays, and marketing collateral. Coordinate the production of signage, displays, and marketing materials to ensure successful trade shows, career fairs, community outreach, and events. Assist with pre- and post-event marketing activities Create content for our websites and social media (product pages, landing pages, ads, etc.) Implement Customer Satisfaction survey tools and output, manage our Customer Satisfaction Program
Support Carotek's CRM with procedures and work instructions by following established processes and supporting their continual improvement
Assist our sales team with creative ways that Marketing can help drive sales
Participate in the preparation and facilitation of the Marketing meetings
Assist with administrative marketing tasks including database and prospect list management CRM system, prospect list, and lead management Perform other similar or related duties as assigned or instructed