About this role
General Duties and Responsibilities:
• Plan, execute, manage, and optimize paid media campaigns across Facebook, Instagram, X, Google, YouTube, and other digital advertising platforms.
• Develop media plans and buying strategies based on campaign objectives, target audiences, budgets, and performance goals.
• Develop and manage audience targeting strategies, including demographic, behavioral, interest-based, remarketing, and lookalike audiences.
• Manage campaign budgets, pacing, bidding strategies, placements, and audience allocation to maximize performance and return on advertising investment.
• Monitor campaign performance and make ongoing adjustments based on key performance indicators, audience behavior, costs, and campaign objectives.
• Analyze campaign and audience performance to identify trends, opportunities, and areas for optimization.
• Evaluate the performance of creative assets, messaging, audiences, and placements and assist with A/B testing strategies.
• Manage campaign setup, trafficking, tracking, quality assurance, and implementation to ensure accurate campaign launches.
• Partner with creative, marketing, digital, and other internal teams to coordinate campaign assets, messaging, landing pages, and tracking requirements.
• Prepare campaign performance reports and translate data and audience insights into actionable recommendations.
• Track campaign spending and ensuring budgets are appropriately paced and aligned with approved media plans.
• Leverage AI tools, including ChatGPT, Claude, Microsoft Copilot, and other emerging technologies, to support audience research, campaign analysis, reporting, and optimization.
• Monitor emerging digital platforms, advertising products, audience trends, and technologies and recommend new opportunities when appropriate.
• Manage multiple campaigns and priorities while meeting campaign launch and reporting deadlines.
• Perform additional duties and responsibilities as assigned.
Position Requirements:
• Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field preferred.
• Minimum of 3 years of experience in digital media buying, media planning, paid social, paid search, performance marketing, or programmatic advertising.
• Hands-on experience planning, launching, managing, and optimizing paid digital advertising campaigns.
• Strong working knowledge of Meta Ads Manager and Google Ads required; experience with X Ads, YouTube, and other digital advertising platforms preferred.
• Experience with programmatic advertising platforms and DSPs such as DV360, The Trade Desk, Yahoo DSP, or similar platforms is a plus.
• Strong understanding of audience targeting, segmentation, retargeting, campaign optimization, and digital advertising performance metrics.
• Experience analyzing campaign performance and using data to make media buying and optimization decisions.
• Strong proficiency in Microsoft Excel; experience with Google Analytics, data visualization, or other reporting tools preferred.
• Familiarity with AI tools and an interest in applying emerging technologies to digital advertising, analysis, and campaign optimization.
• Strong analytical, organizational, and communication skills with excellent attention to detail.
• Ability to manage multiple campaigns, budgets, platforms, and deadlines in a fast-paced environment.
Compensation & Benefits
• Competitive salary - $85k -$110k depending on skills and relevant experience.
• Comprehensive health, dental, and vision insurance plans.
• 401(k) retirement plan with company match.
• Paid time off and holidays.
• Professional development and training opportunities.
• Collaborative and inclusive work environment.