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Director of Food Service Channel @ CUL

Tampa, Florida, USOnsiteFull-time
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About this role

Channel Strategy and Profitable Growth

• Develop and execute the overall growth strategy for the foodservice channel.

• Establish annual and long-range channel objectives, priorities, and commercial plans.

• Identify and prioritize market segments, customers, applications, and partnerships with the strongest potential for profitable growth.

• Expand foodservice filtration sales through distributors, service companies, foodservice equipment manufacturers, strategic accounts, and other emerging channels.

• Evaluate channel performance, market trends, competitive activity, customer needs, and sales data to identify opportunities.

• Develop strategies to increase market share, strengthen customer retention, and improve pipeline quality.

• Lead the development of business cases for new customers, channel partnerships, product applications, and market opportunities.

• Ensure commercial activities align with company growth objectives and channel priorities.

New Business and Channel Development

• Lead efforts to identify, qualify, and win new foodservice filtration business.

• Build relationships with targeted distributors, service organizations, equipment manufacturers, and strategic end users.

• Evaluate new market applications and recommend opportunities for investment or development.

• Partner with Marketing and Product teams on channel-specific positioning, sales tools, launch materials, and customer communications.

Customer and Strategic Account Leadership

• Serve as the senior commercial leader for key foodservice customers and strategic channel partners.

• Build productive relationships with senior decision-makers and key stakeholders at existing and prospective customers.

• Act as an executive escalation point for significant customer opportunities, concerns, or performance issues.

• Guide the team in developing strategic account plans that identify customer priorities, growth opportunities, risks, and required resources.

• Participate directly in major customer negotiations, commercial agreements, and strategic business reviews.

• Ensure account strategies balance customer needs with profitability, operational capability, and long-term business objectives.

• Establish consistent expectations for customer service, responsiveness, communication, and follow-through across the team.

• Monitor customer satisfaction and retention, addressing issues before they affect long-term partnerships.

Team Leadership and Development

• Lead, coach, and develop a team responsible for foodservice sales, account management, and business development.

• Establish clear team goals, accountabilities, performance measures, and expectations.

• Translate channel objectives into clear team and individual priorities.

• Conduct regular business, pipeline, forecast, and account reviews with team members.

• Foster a collaborative, accountable, customer-focused team culture.

Requirements:

• Bachelor's degree in Business Administration, Marketing, or a related field, or an equivalent combination of education and relevant experience.

• 8+ years of progressive experience in sales, business development, channel management, strategic account management, or a related commercial function.

• Demonstrated experience leading and developing sales, account management, or business development professionals.

• Proven record of achieving profitable growth and delivering results against commercial objectives.

• Strong business and financial acumen, including forecasting, pricing, profitability, pipeline management, and commercial decision-making.

• Demonstrated ability to build effective relationships with senior customer and internal stakeholders.

• Strong negotiation, presentation, written, and executive communication skills.

• Ability to manage multiple strategic priorities and make effective decisions in a changing environment.

• Proficiency with Microsoft Office and customer relationship management tools.

• Ability to travel approximately 30-40%, based on customer and business needs.

• Experience in water filtration, water treatment, foodservice equipment, foodservice distribution, commercial equipment, or a related industry preferred.

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