About this role
Purpose & Overall Relevance for the Organization: This person would ensure the positive development of the adidas brand image through brand concepts in key categories, to support sustainable and profitable market share growth in Singapore by providing efficient and effective communication of key messages across all appropriate communication channels. Experienced in building 360 integrated marketing comms plans, the Brand Comms Manager will take ownership of marketing plans and best-in-class executions to support business growth. This person will balance brand and category message against channel (Wholesale, Direct-To-Consumer, Franchise and eComm) specific requirements. Key Responsibilities: Functional Assist to implement brand strategies and integrated marketing plans to support brand and campaign objectives End to end experience in driving retail and brand activation events Be the brand guardian to ensure all work produced is faithful to adidas’ brand guidelines Drive & execute the 360˚ communication & influencer/sports marketing plans & campaigns Ensure global/EM/SEA marketing guidelines are upheld during execution of concepts to local market Co-own the Marketing Expense Budget (MaEx) and ensure translation into cost efficient implementation across all appropriate communication channels and tools Maintain close contact with sports agencies or clubs; as well athletes and influencers Management of brand stock at country level Support the control of existing asset agreements (product and servicing) & ensure timely and sufficient equipment support to Sports and Culture partners Reporting Monitor and analyse competitor activities Analyze reports to form insights to optimize and streamline strategies, activities, processes etc Keep a pulse on developing industry/market/media & digital trends to ensure that the brand stays ahead of trends Key Relationships: Manager Brand Communication Channel & Functional teams SEA Brand team External agencies Knowledge, Skills and Abilities : Passion for sports Consumer first thinking High level of project management, budget management and scheduling Detail-oriented with strong organization and project management skills Ability to multi-task and manage various project elements simultaneously Creative thinker with a strategic and logical approach in execution Adobe Photoshop, Illustrator and Premiere Pro skills are plus English: Fluent written/ spoken Requisite Education and Experience / Minimum Qualifications: Degree in Marketing/Advertising or related course Min 3 years’ experience with a mix of brand, consumer and trade marketing Ideally experience and exposure in Sports Digital Marketing and FMCG experience a plus