About this role
Sr. Specialist Digital Operations Purpose & Overall Relevance for the Organization: Support the digital business performance analytics function within the local Digital Partner Commerce organization Ensure cutting edge analytics are available to all market stakeholders, enabling them to take quantitatively based decisions Responsibilities Coordinate New Item Setup (NIS) process and data management Support PDP setup leveraging global Digital Partner Commerce best practices and tools Ensure effective input and publishing of all relevant product data across the adidas customer landscape Manage development, implementation, and maintenance of sustainable processes around product data and customer interface Build and leverage strategic partnerships with product owners, marketing and sales operations teams, and customer sales teams to develop and maintain strategic account plans Data analysis for specific account and country DPC team based on Regional DPC Business Analytics framework for (exemplary analytics areas may include but are not limited to): Digital sales performance analysis & insights reporting Digital account diagnostics Marketing campaign analysis and optimization Range analysis & quantitative assortment optimization Paid and organic on-site search analysis & optimization Translate analyses into engaging, actionable and easy to digest insights Implement global initiative testing and tracking solutions Accountable for data sourcing and management for specific account in partnerships with KAM Leverage data and reports to improve overall online business of specific account in country Ensure effective inputs and influence other stakeholders to take facts-based decisions Work with Regional DPC business analytics to input local insights and business reality, improve reporting structures and distil best practices across the region.
Key Relationships Market account management teams Digital Brand Commerce Business Units Knowledge, Skills and Abilities University degree in the field of Business, Marketing or equivalent 4+ years of professional experience, at least 2 years in E-Commerce Ideally experience in E-Commerce product description page design and management Sportswear industry experience is a plus Experience in working in cross-functional environments coordinating a diverse stakeholder set with different backgrounds and motivations Good project management skills, including the ability to lead several projects simultaneously Good communication skills and ability to convince people of proposed way of action Innovative mindset and results oriented hands-on-keyboard attitude Very good understanding of digital customer journey and online product presentation best practices Basic technical knowledge of E-Commerce front-end and on-site search mechanics Understanding of retailer's operational processes and metrics Proficient in MS Office Fluent English, both verbally and written