Your mission HELLO! Magazine is looking for a Digital Marketing Executive to join a growing marketing and engagement team. This is a broad digital marketing role spanning campaign delivery, newsletters, audience engagement and membership growth across the HELLO! digital ecosystem.You’ll work closely with the Digital Product Marketing Manager to deliver marketing activity across newsletters, free and paid memberships, editorial campaigns, events and key brand moments, supporting day-to-day initiatives to grow engagement, conversion and retention across HELLO!’s digital products.Please note that this role will be in our London office on Tuesdays, Wednesdays and Thursdays. Key Responsibilities <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Support the planning and delivery of digital marketing campaigns across newsletters, memberships, editorial initiatives, events and key brand moments.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Help manage day-to-day campaign delivery, coordinating activity across HELLO!’s digital channels and working with relevant teams to ensure campaigns are delivered effectively.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Help grow and engage HELLO!’s free and paid membership base, supporting activity across the full member lifecycle.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Assist in developing and optimising lifecycle journeys across HELLO!’s newsletters and membership products.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Deliver email marketing activity across acquisition, engagement, conversion and retention.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Support audience segmentation and targeted marketing activity based on audience behaviour and lifecycle stage.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Deliver engagement activity across HELLO!’s digital platforms and community channels.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Identify opportunities to grow, engage and retain HELLO!’s digital audiences and membership community.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Work collaboratively with the wider Product, Editorial, Audience and Commercial teams to align marketing activity with product and content developments.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Monitor and report on campaign, newsletter, membership and lifecycle performance, using data and insights to identify opportunities and inform future activity.</li></ul> Your profile A minimum of at least two years’ experience in a digital marketing, campaign or audience engagement role. Experience <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Experience working across digital marketing channels, including email, web and push notifications.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Experience supporting the delivery of digital marketing campaigns from planning through to execution.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Comfortable working with analytics and marketing technology platforms.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">A good understanding of digital customer journeys, audience engagement and conversion.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Strong written communication skills with an eye for engaging, audience-appropriate content.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">A collaborative, hands-on approach with the ability to manage multiple campaigns and priorities.</li></ul> Qualifications <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">A background in publishing, media or a digital content organisation.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Experience with email marketing, newsletters or CRM.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Experience or exposure to membership, subscription or lifecycle marketing.</li><li style="list-style-type:disc;font-size:11pt;font-family:'Helvetica Neue', sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">An understanding of audience engagement and retention strategies.</li></ul> Benefits <ul style="border:0px solid;color:rgb(32,32,32);font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);"><li style="border:0px solid;margin:0px;">25 days annual leave per year (for full time employees)</li><li style="border:0px solid;margin:0px;">1 birthday day per year</li><li style="border:0px solid;margin:0px;">Private Medical Scheme</li><li style="border:0px solid;margin:0px;">Employee Assistance Programme</li><li style="border:0px solid;margin:0px;">Life Assurance currently 6 x salary</li><li style="border:0px solid;margin:0px;">Generous Employer Pension contributions</li><li style="border:0px solid;margin:0px;">Group Income Protection Scheme</li><li style="border:0px solid;margin:0px;">Plus all of the perks of working for a fun media company!</li></ul><span style="color:rgb(32,32,32);font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;">Please apply by sending your CV plus a cover letter outlining your interest in the role and HELLO! We anticipate this role will attract a lot of applications and so please make sure you add anything of note to your cover letter. <span style="color:rgb(32,32,32);font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);display:inline;">All applications are reviewed by a person which can mean it could take us a little while to get back to you. We will respond to you once we know if your application is to be progressed to the next stage.

Digital Marketing Executive @ Hellohola

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