About this role
Salary: £95,000 - 130,000 per year
Requirements: We need a foundational understanding of Marketing Technology (MarTech) concepts, including marketing automation, customer relationship management (CRM), and customer data platforms (CDPs).We need developing analytical and problem-solving skills, with the ability to help break down business challenges and contribute structured thinking to solutions.We need an understanding of platforms such as Adobe Experience Platform (AEP), Salesforce Data Cloud, Salesforce Marketing Cloud, or equivalent marketing technology solutions.We need a basic understanding of data concepts including SQL, databases, and APIs, with an enthusiasm to develop deeper technical knowledge over time.We need developing communication and interpersonal skills, with the ability to engage professionally with clients and internal teams in workshops and meetings.We need familiarity with Microsoft Excel and PowerPoint for supporting data analysis and presentation preparation.We need a drive to earn relevant industry certifications such as AEP Business Practitioner, Salesforce Data Cloud Consultant, or business analysis qualifications such as BCS Business Analysis Practice.We need an understanding of the applications of AI and agentic technologies within marketing contexts.Confidence using AI tools and LLMs in day-to-day work is desirable. Responsibilities: Assist in conducting stakeholder interviews, requirements workshops, and discovery sessions related to MarTech platform implementations, customer data initiatives, and digital marketing transformation programmes.Support the documentation and analysis of current-state business processes and marketing workflows, helping to identify opportunities for improvement through MarTech solutions.Learn to develop and contribute to functional specifications, use cases, and user stories that translate business requirements into actionable deliverables for technical teams.Actively participate in implementation and post-implementation phases, supporting user acceptance testing (UAT), user training, and change management activities to drive platform adoption.Help identify and document risks, issues, and dependencies related to MarTech platform deployments, contributing to mitigation planning and escalation processes.Support the maintenance of project documentation, including business requirements documents (BRDs), functional design documents, and test scripts across MarTech workstreams.Stay informed about emerging trends, platforms, and best practices in marketing technology, customer data platforms, and AI-driven marketing, contributing to our internal community of practice. Technologies: AICloudCRMExcelSupportMarketingSQLSalesforce More:
We are Deloitte, and this opportunity sits within our Technology and Transformation business line. We are hiring for a Senior Consultant specialising in MarTech Business Analysis, with a focus on bridging business needs and marketing technology platforms such as CDPs, marketing automation tools, and CRM systems. This is a permanent or FTC role based in Belfast, Edinburgh, or London with hybrid working. We offer the chance to work with outstanding digital talent across disciplines, support iconic brands, and build deep expertise in Marketing Technology, data-driven marketing, and business analysis. We also support returners with coaching and support after an extended career break, and we are committed to an inclusive, collaborative culture, wellbeing, and ongoing development.
last updated 36 week of 2026