About this role
About the Client Our client is a mobile, on-demand consumer service company that brings a convenient, at-your-door installation service directly to customers — eliminating the hassle of DIY work or driving to a shop. They operate a direct-to-consumer marketing model, using digital funnels, paid social advertising, and CRM-driven customer journeys to drive bookings and repeat business. As a lean, fast-moving small business, the founder/leadership team relies on digital marketing and website execution to be handled proactively and independently by a trusted right hand. Why does this role exist? As a lean, direct-to-consumer business, this company depends on its website, funnels, and CRM running seamlessly to drive bookings — but leadership doesn't have the bandwidth to manage the day-to-day execution of pages, campaigns, and automations themselves. This role exists to be the hands-on operator of that digital infrastructure: building and maintaining GoHighLevel funnels and landing pages, keeping CRM pipelines and automations clean, and turning research and ad-hoc requests into clear, actionable summaries. The right person will function as an extension of leadership — reliable, communicative, and comfortable owning execution independently. Website & Funnel Management Build, update, and maintain website pages, funnels, and landing pages within GoHighLevel. Ensure pages are accurate, on-brand, and functioning correctly across devices. Make timely updates as promotions, offers, or content needs change. CRM & Marketing Operations Operate and maintain the GoHighLevel CRM, including campaigns, automations, and pipelines. Manage and organize client data within the CRM to keep records clean and accurate. Monitor automations and campaigns to ensure they're running as intended. Research & Executive Support Conduct research on relevant topics as directed and prepare clear summaries with actionable next steps. Support ad-hoc projects and requests that come up day to day. Reporting & Communication Provide daily and weekly activity reports on work completed and in progress. Attend feedback sessions and incorporate direction quickly into ongoing work. Coordinate day-to-day communication and urgent items via WhatsApp. Content & Creative Support Create basic graphics and simple video edits using Canva and similar tools to support campaigns and website content. Support paid advertising efforts across Facebook Ads Manager and TikTok Ads as needed.