About this role
As Head of Planning (12 month fixed term contract), you will lead the development of strategic, customer-led media plans that build our brands and deliver measurable business results. Working closely with Marketing, Digital, agency partners and cross-functional teams, you’ll bring a channel-agnostic perspective to planning, investment and performance optimisation. You will also be the custodian of the annual media budget, ensuring investment is accurately managed, forecast and reported while identifying opportunities to maximise commercial impact. Lead the development of integrated media and go-to-market strategies aligned to brand objectives and business KPIs. Partner with Marketing, Digital, agency partners and internal stakeholders to deliver effective, insight-led media plans. Allocate investment across brand and demand channels in partnership with the Head of Digital, optimising performance against business targets. Act as a strategic thought partner, bringing a channel-agnostic media perspective to marketing and business planning discussions. Lead audience research, data analysis and media opportunity identification to inform planning decisions. Oversee media planning and implementation processes, ensuring high-quality delivery across strategy, activation and campaign reporting. Own and manage annual media budgets, including weekly spend tracking, forecasting and reforecasting. Provide clear, accurate media spend reporting and recommendations to senior stakeholders, working closely with the Media Reconciler. Manage the media agency relationship, including contracts, KPI performance, trading positions and agency governance. Lead Media Mix Modelling activity, including data provision, interpretation of findings and socialisation of insights across the business. Contribute to internal and external quarterly business reviews. Identify longer-term strategic opportunities and build stakeholder alignment around them. Lead, coach and develop junior members of the media planning team. Stay across emerging media trends, consumer behaviours and planning best practice.