About this role
The Omnichannel Strategist is responsible for planning, designing, orchestrating, and optimizing integrated engagement strategies across paid, owned, direct, branch and partner channels. This role ensures clients and leads experience a seamless, consistent, and personalized journey throughout the entire lifecycle, regardless of channel, leveraging data, insights, and cross-functional collaboration to drive business growth, satisfaction, and brand loyalty. The Omnichannel Strategist sits in Growth Marketing, and works closely with key stakeholders across Experience, Brand and Marketing teams to align messaging, campaigns, and experiences across all touchpoints. What You Will Do: Define omnichannel engagement strategies aligned to business, client, and lead objectives Translate enterprise marketing objectives into connected omnichannel journeys and activation plans Establish strategic priorities that guide channel, program, and content teams Client Journey Leadership Lead end-to-end journey planning and optimization Define the role each channel plays within a client journey, including messaging, sequencing, timing, and audience strategy Identify and prioritize opportunities to improve experience and engagement Cross-Functional Orchestration Partner with channel managers, media, owned channels, direct marketing, analytics, product, and technology teams to drive integrated execution Align Channel Managers, RAMBO, and BRASS teams around shared goals, priorities, and outcomes Ensure coordinated execution across channels, programs, and content Performance & Optimization Develop omnichannel playbooks, journey frameworks, personalization strategies, and activation standards Establish cross-channel measurement frameworks focused on client progression and business outcomes — not channel-specific KPIs Analyze client behavior, attribution data, campaign results, and field feedback to optimize journey performance Translate performance insights into strategic recommendations and optimization opportunities Stakeholder Leadership Serve as the voice of the client and omnichannel strategy lead Influence business priorities and drive alignment across stakeholders Ensure programs comply with brand, governance, compliance, and regulatory requirements Innovation & Continuous Improvement Drive adoption of personalization, automation, and AI-enabled marketing capabilities Identify emerging trends, capabilities, and engagement opportunities Champion client-centric and omnichannel best practices across the organization