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Sales Development Representative @ Payroll Software & Services Group

Newcastle upon Tyne, Tyne & WearOnsiteFull-time
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About this role

Join our Sales Team as a Sales Development Representative! We are Cintra. Known for our award-winning software that delivers payroll solutions to over 1000 clients. If you're passionate about payroll and are eager to join a dynamic team of seasoned professionals, this is the opportunity for you. As the proud recipient of the Payroll Service Provider of the Year 2025 award at the CIPP Annual Excellence Awards, we offer exciting opportunities for professional development, competitive bonus structures, and a collaborative work environment. Our modern offices are located in Hoults Yard, nestled on the outskirts of the vibrant Ouseburn Valley. This area boasts a thriving creative community, rich local heritage, and a lively social scene. If you are at your best when you are chasing a target, picking up the phone and turning a cold conversation into a qualified opportunity, this role was built for you. As an SDR at Cintra you will be at the front of our growth story, generating pipeline across new business and existing accounts using a modern, signal-based approach. This is not a role where you dial a list and hope. You will use intent data, account intelligence and AI tools to prospect with purpose, working closely with Sales and Marketing to focus your effort where it counts. In this role you will: • Build and manage a qualified pipeline across new business and existing client accounts, including upsell and cross-sell opportunities. • Execute outbound prospecting using a signal-based approach, leveraging intent data, buying signals and account activity to prioritise your outreach. • Qualify and progress inbound leads generated through marketing activity quickly and professionally. • Conduct detailed account mapping to identify key stakeholders and decision-makers before you make contact. • Plan and deliver multi-channel outreach campaigns across phone, email and LinkedIn, personalised and targeted for each account. • Work closely with Sales and Marketing to refine target markets, ICPs and messaging. • Generate qualified opportunities and hand them over to Account Executives in a way that sets everyone up to win. • Maintain accurate CRM records and pipeline visibility, and consistently meet or exceed activity, pipeline and opportunity targets.

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