About this role
About the Client Our client is a U.S.-based, multi-platform media company operating radio properties in large and mid-sized markets while delivering advertising and digital marketing solutions nationwide. They reach broad consumer audiences each week across audio, digital, e-commerce, and live events. The organization continues to invest in digital innovation to drive measurable results for advertisers. Why does this role exist? This role exists to activate, manage, and optimize paid social campaigns on Meta with a sharp focus on improving conversions, revenue, and ad spend efficiency. The coordinator will operationalize tracking and attribution best practices (Meta Pixel, events, and first-party data) and proactively troubleshoot discrepancies to ensure accurate measurement. Partnering closely with the Social Media Director and Paid Social Team, this role will turn performance insights into action to achieve client growth goals. Campaign Activation and Optimization (Meta) Build, launch, and manage Meta campaigns, ad sets, and ads across funnels (prospecting, retargeting) Execute A/B tests on audiences, creatives, placements, and bidding strategies Continuously optimize toward CPA/ROAS/CVR targets and scale winning segments Audience Strategy and Retargeting Develop and refine audience targeting, lookalikes, interest stacks, and exclusions Implement retargeting strategies using site, event, and engagement signals Leverage first-party data for segmentation, match rates, and performance lift Tracking, Pixel, and Attribution Set up and validate Meta Pixel, events, and parameters; implement via Events Manager/GTM as needed Troubleshoot tracking gaps, configuration errors, and discrepancies across platforms Ensure accurate attribution, UTM discipline, and data flow for reliable reporting Performance Analysis and Reporting Analyze campaign data to diagnose issues and identify growth opportunities Translate findings into clear, actionable recommendations for stakeholders Maintain performance dashboards and deliver regular insights to the Paid Social Team Collaboration and Process Excellence Work closely with the Social Media Director and Paid Social Team to align on goals and testing plans Document SOPs, learnings, and experimentation roadmaps Proactively communicate risks, blockers, and results to drive timely decisions