About this role
Essential Job Functions: • Supports management initiatives at both casino properties • Works on floor promotions and sweepstakes and gift giveaways • Social Media content creation • Assist with Gift buying and management program • Ensure consistency and accuracy in all elements of our advertising and marketing mix • Assist with bookkeeping and billing system to track all advertising invoices, as well as process and submit invoices • Assist in the creation and implementation of all plasma messaging in association with the proper productions company. • Assist in the creative and production processes, while also directing the implementation of radio spots and all PA Announcements. • Act as Social Media spokesperson • Assist in the creation of in-house signage working through the agency of record and the proper production company. • Responsible for the accurate creation and distribution of direct mail and email marketing materials • Assist with all commercials that run internally on the plasma screens in the building as well as all PA Announcements. • Assist with delivery of “added value” giveaway material for radio (tickets to the Event Center, VIP tables to the Lighthouse Bar and Gift Cards).
• Provide feedback on advertising campaigns (billboards, TV commercials, radio spots, etc.). • Building codes in ACSC • Proofreading: assuring the accuracy of any produced media. • Assist with all projects to ensure they are in-line with their respective timelines. • Assist other members of the marketing team as needed. • Aid the Regional Executive Director of Marketing. • Develop subordinates (Marketing Specialists) • Perform other duties as assigned by the Regional Executive Director of Marketing.
Qualifications: • High School Diploma or above • 1-2 years of industry related experience
License Requirements: Rhode Island Department of Regulations Gaming License
Physical/Mental Requirements: • Working non-traditional hours may be needed. • Proficiency in Microsoft Office. • Proficient in all social media platforms • Knowledge of ACSC • Knowledge of CRM management • Knowledge of social content management tools • Power Point presentation skills • Public Speaking. • Enthusiastic Personality.
Working Conditions: • Frequently sitting at a desk. • Frequently standing, walking. • On Camera
Target Hourly Range: $28.60 per hour
Bally's Lincoln Casino Resort: About | LinkedIn
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.