About this role
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Job Description Summary
The Marketing Specialist (BD Biosciences) contributes to accelerating business growth by shaping and implementing integrated marketing strategies. This position is accountable for converting strategic priorities into impactful market initiatives, supporting revenue performance, and strengthening scientific engagement with external stakeholders. The role partners closely with Commercial, Regional (AP), and Global teams to enhance market presence and drive sustainable demand generation.
Job Description
Role Summary
The Marketing Specialist (BD Biosciences) is responsible for developing and delivering comprehensive marketing initiatives that support business expansion and customer adoption. This role requires strong financial awareness, structured planning capabilities, and the ability to execute multi-channel campaigns while collaborating with cross-functional and global teams.
Key Responsibilities
Business Planning & Financial Management
Oversee weekly and monthly revenue outlook tracking, ensuring accuracy and timely updates aligned with business targetsSupport demand visibility by coordinating forecast with Sales and relevant stakeholdersContribute to performance monitoring and provide insights to improve forecast predictability Marketing Strategy & Annual Planning
Participate in the Annual Operating Plan (AOP) process by contributing to marketing strategy formulationTranslate commercial objectives into structured marketing priorities and tacticsContinuously refine strategies based on market dynamics, customer insights, and competitive landscape Integrated Marketing Programs Execution
Develop and implement marketing initiatives leveraging a diverse mix of channels (symposium, congress etc)Drive end-to-end campaign execution to enhance pipeline creation and customer engagementEnsure consistency of messaging and alignment with overall value proposition Digital Marketing & KPI Delivery
Design and execute digital campaigns (e.g., webinars, email campaigns, online promotions) to generate leads and nurture opportunitiesMonitor campaign performance and optimize programs to improve ROIUtilize data-driven approaches to strengthen conversion and engagement effectiveness KOL Engagement & Scientific Collaboration
Establish and cultivate relationships with key opinion leaders to reinforce scientific credibility and influenceCoordinate KOL-related initiatives such as advisory boards, speaker programs, and educational eventsIntegrate scientific insights into marketing content to enhance customer relevance New Product Introduction
Support the preparation and deployment of new product launch plans in partnership with regional and global teamsCoordinate internal readiness (sales enablement, materials, training) and external activation activitiesTrack launch performance and identify opportunities to accelerate adoption Cross-Regional & Cross-Functional Collaboration
Work closely with Asia Pacific and Global marketing teams to align on strategy, campaign execution, and messagingPartner with Sales, Application, and Service teams to ensure cohesive customer engagementAct as a key liaison to facilitate effective communication across various stakeholders Qualifications
Minimum 2 years of experience in marketing (preferably in life sciences, healthcare, or related industries)Strong command of English (written and verbal) for effective communication with global stakeholdersA master's degree or higher is preferred.Demonstrated ability to manage marketing programs with ownership and accountabilitySolid analytical mindset with an understanding of business performance metricsHighly motivated, proactive, and results-oriented with a strong sense of responsibilityPreferred: Experience in scientific marketing, laboratory solutions, or technical productsA master's degree or higher is preferred. Core Competencies
Strategic thinking with execution disciplineStrong interpersonal and stakeholder engagement skillsData-driven decision makingAdaptability in a fast-paced and evolving environment Primary Work Location
KOR South Korea - Seoul HQ
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
KOR South Korea - Seoul HQ
Additional Locations
Work Shift