About this role
Job Overview We are seeking a commercially minded and results-driven Business Development Manager to own two revenue-critical subscription channels - In-App Purchase (IAP) and direct Credit Card (CC) - while developing strategic partnership opportunities in Thailand and internationally to support long-term business growth. This role combines channel ownership, partner management, business development, commercial negotiation, performance optimization, and cross-functional execution. The successful candidate will be responsible for improving subscription performance across core payment channels, building high-impact bank and card partnerships, and sourcing and managing strategic local and international partnerships with external, regional, and global stakeholders. Key Responsibilities 1. In-App Purchase (IAP) Channel Management Own the commercial performance of IAP channels, including Apple App Store and Google Play, with responsibility for subscriber acquisition, conversion, retention, and revenue performance. Work closely with Product, Technology, Finance, Marketing, and regional teams to ensure smooth purchase flows, pricing and package implementation, entitlement, promotion setup, and issue resolution. Analyze channel performance and customer purchase behavior to identify opportunities to improve conversion, reduce friction, and maximize revenue contribution. Manage day-to-day relationships and commercial coordination with app store and platform partners, including joint opportunities, platform campaigns, and relevant operational requirements. 2. Credit Card (CC) & Payment Partnerships Own and grow the direct Credit Card subscription channel, with a focus on subscriber acquisition, conversion, retention, and revenue growth. Develop and manage strategic partnerships with banks, card issuers, and relevant payment partners to create promotional privileges, bundled offers, acquisition campaigns, and co-marketing initiatives. Lead commercial discussions and negotiations covering campaign mechanics, partner contributions, commercial terms, and execution requirements. Track partnership and campaign performance against agreed KPIs, assess ROI, and identify opportunities to scale, optimize, or expand successful programs. 3. Local & International Partnerships Proactively source, evaluate, pitch, negotiate, and close strategic partnership opportunities in Thailand and across international markets that can generate incremental revenue, subscribers, distribution, or strategic business value. Develop and manage partnership opportunities across areas such as content, platform, distribution, co-marketing, corporate partnerships, and other strategic collaborations with local, regional, and international partners. Develop commercial proposals and business cases, including opportunity sizing, revenue assumptions, deal structures, and implementation requirements for both local and cross-border opportunities. Coordinate closely with Thailand-based partners, regional and international stakeholders, as well as internal Legal, Finance, Product, Content, Marketing, and other relevant teams to move deals from negotiation through launch. Manage ongoing local and international partner relationships after launch, monitor deal performance, resolve issues, and identify renewal, upsell, or expansion opportunities. 4. Commercial Planning, Forecasting & Performance Management Build and maintain monthly and annual forecasts for subscriber and revenue performance across owned channels and partnership initiatives. Monitor key commercial metrics such as conversion, churn, ARPU, LTV, subscriber growth, revenue contribution, campaign ROI, and partner performance. Prepare clear performance updates, business recommendations, and management presentations for internal leadership and relevant regional stakeholders. 5. Cross-Functional Execution Drive end-to-end execution of channel initiatives and partnership launches, ensuring clear timelines, ownership, and alignment across internal and external stakeholders. Work collaboratively with Marketing, Product, Technology, Finance, Legal, Content, Sales, and regional teams to ensure commercially sound and operationally executable solutions. Act as the central commercial point of contact for assigned channels and partnerships, proactively identifying risks, resolving blockers, and keeping projects on track. Qualifications & Requirements Experience: 3-5+ years of relevant experience in Business Development, Partnership Management, Subscription Growth, Digital Commerce, Channel Management, or a related commercial role. Commercial & Business Development Skills: Strong track record in prospecting, pitching, negotiating, and closing partnership opportunities, with the ability to structure win-win commercial propositions. Digital Subscription Knowledge: Good understanding of digital subscription models, IAP ecosystems, credit card payment journeys, and consumer acquisition or retention mechanics will be a strong advantage. Analytical & Forecasting Abilities: Strong numerical and analytical skills with the ability to interpret commercial performance, build forecasts, evaluate ROI, and translate data into actionable recommendations. Stakeholder Management: Proven ability to manage senior external partners in Thailand and internationally, and coordinate effectively across multiple internal teams, including regional and global stakeholders. Communication & Presentation: Fluent in English, both written and spoken, with strong presentation and negotiation skills for external partner discussions and internal management reporting. Project Management: Strong organization and follow-through, with the ability to manage multiple workstreams and move initiatives from concept through negotiation, implementation, and performance review. Mindset & Work Ethic: Proactive, commercially curious, solution-oriented, and comfortable working in a fast-paced environment with a high degree of ownership and accountability