About this role
Alleyoop · Full Time · Remote Reports to: Founder Owns: Affiliate TikTok Shop GMV, Affiliate Organic Views, Cost Structure Compensation: $80K to $100K base + performance bonus tied to GMV growth and profitability
About Alleyoop Alleyoop is a fast-growing beauty brand built around innovative, multi-functional products designed for modern routines. We’ve already built a strong foundation across social, creators, and ecommerce. The next step is turning TikTok Shop and our affiliate ecosystem into a significantly larger, predictable revenue channel. We’re a lean, fast-moving team. This is an opportunity to take ownership of a major growth channel, build the systems around it, and directly impact how Alleyoop scales.
Role Overview You will own and scale Alleyoop’s TikTok Shop affiliate growth engine. Your responsibility is to turn affiliate content into a predictable, scalable, and profitable revenue system. You are directly accountable for:
Affiliate TikTok Shop GMVOrganic views generated by affiliate content across TikTok, Instagram, and YouTubeCost efficiency across creator retainers, CPMs, commissions, and payoutsCreator recruitment, activation, retention, and outputScaling winning content across the affiliate networkYou do not own Alleyoop’s brand account content. You own the affiliate ecosystem and its ability to generate revenue, distribution, and a consistent pipeline of proven creative for paid channels. You will report directly to the Founder and are expected to operate with a high level of ownership and autonomy.
Requirements
What You’ll Do Own the TikTok Shop Revenue Engine Lead affiliate TikTok Shop GMV with direct accountability for topline growth and profitability. Own the numbers, understand what is driving them, and know exactly what needs to happen next to accelerate growth. Build and Scale the Affiliate System Build a large, active creator network capable of producing content at significant volume. Own:
Creator recruitment and outreachSeeding and onboardingCreator activationContent outputCreator KPIsRetentionCommission and incentive structuresWinning concept distributionRemake velocityThe goal is not simply having more affiliates. The goal is building a creator network that consistently produces content, views, and GMV. Scale Winning Content When a creator finds a winning hook, angle, or format, move quickly. Build the system that identifies winners, distributes them across creators, tests new variations, and extracts as much GMV as possible from each concept. A winner should never stay isolated to one creator. Own Product and SKU Strategy Understand which products have the strongest TikTok Shop potential and build creator strategy around them.
Identify breakout SKUsBuild product-specific creator pushesTest different positioning and use casesDevelop launch strategies for new productsDouble down aggressively when products begin convertingClose the Paid Media Loop TikTok Shop should also function as a creative testing engine for the broader business. Identify winning affiliate hooks, angles, concepts, and creatives, then package those learnings for Meta, Google/YouTube, and other paid channels. The goal is for learnings from TikTok to compound across the entire media mix. Analyze, Forecast & Report Own daily and weekly performance reporting across the channel. You should have clear visibility into:
GMV by SKUGMV by creatorContent volumeOrganic viewsCreator productivityCost per videoCost per viewCreator retentionWinning conceptsRemake velocityEmerging products and creatorsTurn that data into clear actions for leadership, inventory planning, product launches, and creator strategy. Own the Social Commerce Calendar Build weekly, monthly, and seasonal plans around:
Product launchesCreator pushesTikTok Shop promotionsPlatform eventsSeasonal momentsViral opportunitiesAffiliate incentivesBuild Platform Relationships Work directly with TikTok and other social commerce partners to unlock new programs, promotional opportunities, affiliate initiatives, and platform support. Cross-Functional Execution Work closely with ecommerce, creative, paid media, influencer, product, planning, and operations. This is an operator role. You will be expected to identify opportunities and move quickly to execute them. What Success Looks Like
Affiliate TikTok Shop GMV grows consistently month over monthA large and growing base of active creators posts every weekWinning concepts are identified and replicated quicklyCreators remain active and engaged with AlleyoopCreator content volume scales without costs scaling disproportionatelyClear visibility exists across creator, content, product, and GMV performanceNew product launches quickly generate meaningful creator adoptionAffiliate content consistently feeds winning creative into paid mediaTikTok Shop becomes a predictable and increasingly significant revenue channelKey Metrics You will directly own and report on:
Affiliate TikTok Shop GMV, overall and by SKUOrganic affiliate views across TikTok, Instagram, and YouTubeNumber of active creatorsVideos per active creatorGMV per active creatorCost per videoCost per viewCreator activation rateCreator retention rateWinning concepts identifiedRemake rate and winner replicationGMV generated from replicated conceptsOverall affiliate profitabilityIdeal Candidate
Proven experience scaling TikTok Shop, social commerce, or affiliate-driven revenueDeep understanding of TikTok creators and what actually convertsStrong content instincts paired with analytical thinkingHas managed meaningful GMV, not just creator relationshipsUnderstands creator recruitment, activation, retention, and incentivesCan build scalable systems instead of relying on one-off winsStrong operator who is comfortable owning aggressive targetsExperience managing teams, VAs, agencies, or large creator networksStrong interpersonal skills with creators and platform partnersExtremely proactive and comfortable moving quicklyHigh ownership mentalityBenefits
Direct access to the Founder and real decision-making authorityOwn a major revenue channel with measurable impactBuild Alleyoop’s affiliate and TikTok Shop infrastructure from the ground upWork with a brand and product portfolio built for social commerceHigh autonomy and fast executionSignificant performance-based upside as the channel scalesThis is not a role for someone who wants to simply manage an existing affiliate program. We’re looking for someone who wants to build the machine.