About this role
About Paired
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client They're a fast-growing DTC eCommerce acessory brand where creative is a major driver of profitable growth. Their marketing strategy is built around rapid experimentation, performance-driven creative, and continuously improving what works across paid social.
They're looking for a Creative Strategist who is highly hands-on and execution-oriented, with strong experience turning growth priorities and performance data into creative briefs, tests, and iterations.
This role sits within the Creative team and reports directly to the Creative Lead.
The Role
As the Creative Strategist, you'll own the creative briefing and experimentation process for specific product categories and growth priorities.
You'll work from the company's GTM plans and category priorities, translating them into a steady pipeline of net-new creative concepts designed to drive growth.
This is not a purely strategic or research-focused role. You'll be deeply involved in the week-to-week execution of the creative testing process:
GTM plan → creative briefs → production → review → launch → performance analysis → iteration
You'll lead briefing, participate in weekly performance reviews, manage BAU creative testing, and turn learnings into the next round of creative.
You'll also help guide the creative team by reviewing deliverables before they are handed over to the Paid Social team.
Creative Briefing & Execution
Own the creative briefing process based on the company's GTM plans and growth priorities.
Translate category and business priorities into actionable creative concepts.Develop briefs for net-new paid social creative.Produce 10+ high-quality creative experiment briefs per week.Brief:Video EditorsGraphic DesignersUGC CreatorsContent CreatorsInfluencersDefine the hook, angle, messaging, audience, format, CTA, visual direction, and testing objective for each concept.Ensure briefs are clear and actionable enough for the creative team to execute without guesswork.Manage the briefing pipeline and ensure concepts move efficiently from idea to production.
Paid Social Creative Testing
Own the week-to-week creative testing process for assigned categories.
Manage BAU creative testing across Meta and TikTok.Build and maintain a structured creative testing roadmap.Develop new creative variations based on previous performance.Identify opportunities for net-new creative concepts.Prioritize tests based on performance data and business priorities.Ensure a consistent flow of new creative into the Paid Social pipeline.Work closely with the Paid Social team to ensure creative tests are aligned with campaign objectives.
Creative Reviews & Team Guidance
You'll work under the Creative Lead and help maintain the quality of creative output across the team.
Review creative deliverables before they are transferred to the Paid Social team.Provide actionable feedback to designers, editors, and creators.Help ensure creative follows the original strategic brief.Identify opportunities to improve hooks, messaging, pacing, visuals, and overall execution.Assist with guiding team members on creative direction and performance best practices.Escalate larger creative or strategic decisions to the Creative Lead when needed.
You're not expected to be the overall Creative Lead, but you'll play an important role in keeping execution quality high and helping the team move quickly.
Requirements
Must Have
3+ years of experience in Creative Strategy, Performance Marketing, or Paid Social within a DTC or eCommerce environment.Proven experience developing creative strategies for Meta and TikTok campaigns.Strong understanding of direct-response advertising and social-first creative.Experience analyzing campaign performance and translating data into creative direction.Experience writing detailed creative briefs for designers, video editors, and content creators.Deep understanding of UGC and performance creative best practices.Experience managing creative agencies and/or UGC production platforms.Excellent organizational skills with the ability to manage multiple experiments simultaneously.Strong communication and cross-functional collaboration skills.
Nice to Have
Experience with subscription-based eCommerce brands.Familiarity with creative research tools and Meta Ad Library.Understanding of landing page optimization and creative-to-funnel alignment.Experience with project management platforms such as ClickUp, Asana, or Monday.com.AI tools experience for creative ideation and research (e.g., ChatGPT, Claude, Perplexity).
Success Metrics
Success Metrics
Your performance will be measured by both creative output and creative performance.
Key KPIs
10+ high-quality creative experiment briefs per week25%+ minimum creative hit rate against defined performance benchmarksConsistent delivery of BAU and net-new creative testsQuality and speed of creative iterationsAccuracy of performance-driven creative recommendationsImprovement in creative performance over successive iterationsQuality and consistency of briefs and creative deliverablesWeekly reporting on:Creative outputHit rateKey performance learningsWinning/losing conceptsRecommended next testsBenefits
Own the creative strategy behind high-performing paid social campaigns.Work with a collaborative, data-driven growth team.Influence creative decisions that directly impact business performance.High ownership, autonomy, and visibility.Fast-paced environment where experimentation and innovation are encouraged.Opportunity to shape and scale the creative testing function as the business grows.100% remote role, work with a truly international teamCompetitive pay EU 3.5k - 5k/month and bonuses are negotiable