About this role
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
We're looking for a Performance Creative Strategist to help scale a premium DTC kitchen knives and kitchenware brand generating approximately $28–30M in annual revenue.
This is a hands-on role for someone who doesn't just develop creative ideas, they bring them to life. You'll be responsible for creating high-converting performance marketing concepts, writing compelling ad copy, and producing creatives using AI-powered tools. If you're passionate about DTC marketing, performance creative, and leveraging AI to move fast, we'd love to hear from you.
ResponsibilitiesDevelop performance-focused creative concepts for paid social campaignsWrite compelling ad copy and messaging tailored for DTC audiencesCreate static and video ad creatives using AI tools from concept to executionProduce multiple creative variations for testing and optimizationDevelop creative strategies based on customer insights and performance dataCollaborate with the marketing team to continuously improve creative performanceStay up to date with emerging AI creative tools and performance marketing trendsTake ownership of the creative process from ideation through final execution
Requirements
Proven experience developing performance creatives for DTC or eCommerce brandsStrong understanding of paid social advertising, particularly Meta platformsHands-on experience using AI tools to create both static and video creativesAbility to independently execute creative ideas—not just write briefs for othersStrong copywriting skills for direct-response advertisingUnderstanding of performance marketing metrics such as CTR, CPA, ROAS, and conversion rateHighly creative with strong attention to detailAbility to work independently in a fast-paced environment