About this role
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.
We're looking for a Lead Creative Strategist with deep DTC experience to own and elevate our client's ad creative strategy across the full consumer journey. This is a senior, high-impact role for someone who thinks beyond individual ads and understands how creative drives behavior from awareness to conversion. You'll develop high-converting angles rooted in consumer psychology, brief and guide external partners, and collaborate closely with media buyers and the E-Com Coordinator to ensure every touchpoint is aligned. If you have a proven track record of scaling DTC brands through insight-driven, funnel-aware creative, we want to talk.
Key Responsibilities:
Develop and test ad angles, concepts, and hooks grounded in consumer psychology and full-funnel strategySource, brief, and manage external creative partners (editors, animators, producers) to execute your visionCollaborate with media buyers and the E-Com Coordinator to align creative with landing pages and performance dataProvide strategic oversight and hands-on guidance for static and video asset production – including AI-generated content, claymation, stylized animation, mini-VSLs, and B-rollContinuously analyze performance data to iterate, optimize, and elevate creative outputRequirements
Senior-level DTC Creative Strategist experience (non-negotiable) – with a track record of driving growth for DTC brandsDeep understanding of consumer psychology and the full marketing funnel – from top-of-funnel awareness to bottom-of-funnel conversionProven ability to create sales/conversion-focused content across formats (static, video, AI/animation)Experience directing or producing AI video tools (hyper-realistic, animation styles like claymation) – hands-on editing is a bonus, not the primary requirementStrong understanding of direct-response principles and B-roll storytellingAbility to translate business goals and consumer insights into compelling creative briefsBenefits
Opportunity to work remotelyUSD base salary + performance bonus (top performers: $5K–$7K+/mo)