About this role
About the RoleWe’re looking for a Direct Response Creative Producer to turn approved ad scripts into detailed visual direction for high-performing Meta ads. You’ll define how each script comes to life—from hooks and B-roll to talent, pacing, on-screen text, and editing style—with a strong focus on conversion.
Key Responsibilities
Turn ad scripts into line-by-line visual direction and storyboards for video editors.Define hooks, shots, B-roll, pacing, transitions, on-screen text, and editing style.Select and direct UGC creators, talent, AI avatars, and AI-generated B-roll.Research competitors and winning Meta ads to identify new creative angles and formats.Collaborate with copywriters, editors, and media buyers to improve creatives based on performance.Apply direct-response principles across all creative execution.Requirements
Experience creating or directing direct-response video ads, ideally for DTC/e-commerce brands.Strong understanding of Meta ads, VSLs, UGC, hooks, and conversion-focused creative.Background in video editing, creative production, or performance advertising.Experience creating storyboards, visual briefs, or editor direction from scripts.Strong understanding of visual storytelling, pacing, and ad performance.Experience with AI creative tools, avatars, or AI-generated video/B-roll.Experience with heavy direct-response / VSL brands (e.g., City Beauty, Furlife, Dr. Marty Pets, Emma, Javy Coffee, Crown Naturale, or similar).Benefits
USD salary.Bonus:Per winning ad (uncapped).Location: LATAM - Remote