About this role
We are looking for a detail-oriented and analytical Programmatic Executive to join our Paid Media team in Hyderabad. In this role, you will support the Programmatic Manager, with planning, execution, optimisation, and reporting of programmatic advertising campaigns across global markets, to achieve market forecasts and overall business goals. Working closely with internal stakeholders and external partners, you will help drive audience growth, customer acquisition, and engagement for DAZN’s streaming platform through data-driven media buying strategies. This is an exciting opportunity for someone passionate about digital advertising, sports, and technology who wants to develop expertise in programmatic media within a fast-paced, international environment. · Traffic, set up, manage, and optimize programmatic advertising campaigns across Display, Video, Connected TV (CTV), Native, and Audio channels. · Liaise with external media partners for campaign briefings, troubleshooting and optimisation. · Execute campaigns using Demand Side Platforms (DSPs) such as Google DV360, The Trade Desk, Amazon DSP, or equivalent platforms. · Monitor campaign performance against key performance indicators (KPIs), including CPA, ROAS, CTR, viewability, completion rate, and customer acquisition metrics. · Analyse campaign data and provide actionable insights to improve performance and efficiency. · Prepare regular performance reports and dashboards for internal stakeholders. · Collaborate with Performance Marketing, Creative, Analytics, CRM, Product, and regional marketing teams to ensure campaign success. · Support audience strategy through first-party, third-party, and contextual targeting. · Assist with A/B testing, creative experimentation, and audience segmentation. · Ensure campaign tracking, tagging, and pixel implementation are accurate. · Maintain quality assurance throughout campaign setup and delivery. · Stay informed on industry trends, privacy regulations, programmatic technologies, and emerging advertising opportunities.