About this role
Do you know, and love, sport? As a senior marketing leader, do you enjoy leading within a fast-moving, commercial environment? How about being involved at the fast-growing business that is changing the way sport is consumed in Japan? You’ll take on the marketing strategy including end-to-end ownership of our subscriber growth, freemium platform, and trade marketing in Japan. Your expertise of what is driving growth or causing headwinds will enable you to be a key decision maker and you’ll have the autonomy to make changes. We have some fearless, inspirational and decisive leaders at DAZN, and this role will enable you work alongside them to dig deep, roll up your sleeves and further development our proposition in Japan. Work with the SVP Marketing to define brand positioning and development in market, own acquisition (and retention) strategy, social strategy development, lead campaign management, and content marketing, and drive data driven analytics to turn insights into action Close partnership will counterparts in Production, Product, and Media Teams in Japan to ensure lock- step alignment across planning and campaign execution Partner with the SVP Marketing to build, motivate and inspire a marketing team to deliver the best work of their careers – marketing campaigns with extraordinary results across paid, owned and earned media. Guide the team in strengthening the full funnel framework from Brand, Demand to Conversion and Retention across all key consumer facing verticals. Create and nurture a high-performance environment and encourage active decision-making and calculated risk taking within you Team. Drive collaboration with external agencies and our in-house Creative Director amongst others to develop innovative campaigns, break boundaries in our approach, and deliver the wow factor to consumers and get the industry talking