About this role
Join our Marketing Team as a Product Marketing Lead - Payroll! We are Cintra. Known for our award-winning software that delivers payroll solutions to over 1000 clients. If you're passionate about payroll and are eager to join a dynamic team of seasoned professionals, this is the opportunity for you. As the proud recipient of the Payroll Service Provider of the Year 2025 award at the CIPP Annual Excellence Awards, we offer exciting opportunities for professional development, competitive bonus structures, and a collaborative work environment. Our modern offices are located in Hoults Yard, nestled on the outskirts of the vibrant Ouseburn Valley. This area boasts a thriving creative community, rich local heritage, and a lively social scene. If you are the kind of marketer who plans before activating, checks the data before adjusting, and holds yourself to a high standard on every piece of work you put out, this role was built for you. As Product Marketing Lead for Payroll at Cintra, you will own the full marketing mix across our payroll portfolio, driving quality pipeline across both our Cintra Cloud software and outsourced bureau services. This is a role for someone who combines genuine analytical rigour with commercial drive and the cross-functional credibility to work effectively across sales, product, SDR and agency partners all within a business that has been delivering payroll and HR services across the UK for over 40 years. In this role, you will: • Build and own the quarterly marketing plan covering channel mix, campaign activity, MQL targets and budget across both payroll audiences • Review performance monthly against MQL targets, adjusting the channel mix based on what the data tells you • Use competitor monitoring, customer data, market news and search visibility data to identify and prioritise opportunities with evidence and precision • Work with the Head of Demand Generation on ICPs that focus pipeline generation on quality, reflecting the distinct buyer profiles for software versus outsourced payroll • Brief and manage the paid media agency and deliver campaigns against MQL targets • Lead LinkedIn strategy, events, webinars and partner and affiliate marketing activity across both payroll audiences • Work closely with the SDR team on sales enablement, competitive positioning and lead intelligence • Own review generation on G2, Capterra and Trustpilot and develop case study opportunities across software and outsourced payroll customers