About this role
Associate Director of Marketing - Content Strategist
Position Description: Performs administrative duties in the management and coordination of a large specialized project and program. Under general supervision, performs varied and complex administrative duties requiring independent judgment and the application of established policies and procedures. May provide supervision and direction to clerical, paraprofessional or professional staff members.
Major/Essential Functions: The Content Strategist will be responsible for creating, curating and managing marketing content to align with the strategic enrollment goals of Texas Tech University and engage prospective undergraduate enrollment audiences. Content development ranges in student recruitment, admissions communications, and yield initiatives across email, SMS, print, web, paid advertising and event materials — by developing clear, consistent and messaging across platforms and materials.
• Develop and maintain comprehensive undergraduate enrollment marketing content aligned with university strategic and brand goals. • Write and edit marketing copy for email, SMS, print, web, paid advertising and event materials and other undergraduate enrollment related needs. • Ensure consistent and audience-centric tone and style across content. • Manage and schedule regular content updates using a coordinated editorial calendar to ensure content remains current and relevant. • Monitor and analyze the performance of content to inform necessary adjustments.
Preferred Qualifications: • Bachelor’s degree in marketing, communications, journalism, or related field. • 2-4 years of experience in content creation. • Content auditing and strategy. • Familiar with digital analytics tools to assess content. • Exceptional communication and interpersonal skills, with a high level of attention to detail. • Respectful, cooperative, and effective in interacting with a dynamic group of employees and stakeholders.
Required Qualifications: Bachelor's degree in the area of specialization or closely related field. Four years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.
About the Department and/or College: In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible.
Safety Information: Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.
Pay Statement: Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.
About the University: Founded in 1923, Texas Tech University began with a mission to serve the needs of West Texas, but its impact has always reached far beyond. Today, Texas Tech, located in Lubbock (pop. 300,000+), is home to a vibrant community of more than 42,000 students.Texas Tech's 1,800-acre campus showcases Spanish Renaissance architecture and is home to one of the country's largest public art collections. Its 13 colleges include a prestigious School of Law and a distinguished School of Veterinary Medicine. These programs equip students with the skills and knowledge needed to excel in their respective fields. Built on the values of West Texas — hard work, grit and authenticity — the university graduates students who are deeply engaged in service to their communities and well-positioned to succeed in the world. Texas Tech is committed to achieving research and scholarly accomplishments that compare favorably to the member institutions of the Association of American Universities (AAU). For more than 100 years, Texas Tech has been a premier destination for those seeking a world-class education and a unique, personalized experience as a member of the Red Raider family.
Knowledge, Skills, and Abilities: • Strong writing and editing skills and content development skills. • Organizational and prioritization skills. • Knowledge of content management systems (CMS). • Knowledge of customer relationships systems (CRM). • Ability to express ideas and information clearly, concisely, and effectively, both verbally and in writing.