About this role
The SAKA Museum is a cultural gem located in AYANA Bali, Indonesia. SAKA takes visitors on a captivating exploration of the Balinese Day of Silence, Nyepi, and a myriad of artistic and cultural expressions deeply intertwined with the profound Balinese principle of Tri Hita Karana. Learn more at www.sakamuseum.org.
As Senior Marketing Communication Specialist plays a pivotal role in promoting exhibitions, programs, and initiatives through the development and execution of strategic communication plans. This role involves enhancing the museum’s visibility, engaging a wide range of audiences, and strengthening relationships within the community. You will be involved in:
- Communication Strategy:
Develop and execute comprehensive marketing communication strategies aligned with the museum’s goals. Write press releases, coordinate press events and manage media inquiries, ensuring timely and effective communication. Cultivate and maintain relationships with local/national and international media. Collaborate with museum teams and third parties to enhance the museum’s visibility in Bali and beyond. - Social Media Management:
Develop and implement a social media strategy to increase engagement of the museum's online presence. Produce promotional content for various social media platforms and the museum’s website. Monitor social media channels and respond to audience inquiries and comments.
- Event Promotion:
Plan and promote events, exhibitions, and educational programs. Coordinate marketing efforts for events to maximize attendance. Conduct market research to identify trends and audience preferences. Analyze the effectiveness of communication strategies and campaigns, providing recommendations for improvement.
Requirements
Bachelor’s degree in Marketing, Communications, Public Relations, Art and Literature or related fields. Proven experience of at least 5 years in Marketing, Communication and/or Public Relations within museums, cultural institutions or related cultural settings. In charge of promotional campaigns regarding art and culture. Active involvement in promotion of cultural activities. Experience in working with diverse and international audiences. Strong ability to promote cultural events, programs and exhibitions. Passion for art and culture. Proficiency in social media platforms and digital marketing tools. Knowledge of museum operations and audience engagement strategies. Ability to work both independently and collaboratively in a fast-paced environment. Excellent written and verbal communication skills in English and Indonesian. Familiarity with graphic design software (e.g., Adobe Creative Suite).