About this role
Salary: £75,000 - 80,000 per year
Requirements: We have genuine product ownership experience within Salesforce Marketing Cloud, not just using it as part of a wider marketing role.We have strong hands-on experience with Salesforce Marketing Cloud or a comparable enterprise platform such as Marketo.We have experience owning a complex SFMC product or service across multiple brands, business units, or markets.We have a background in B2B marketing, ideally within a matrix organisation.We have experience managing complex customer journeys involving lead nurture, opportunity acceleration, upsell, cross-sell, and retention.We have a strong understanding of SFMC architecture, automation, and journey design.We have experience working with CRM, data, and commercial teams.We have a commercially minded approach focused on pipeline, conversion, and revenue.We have experience managing or mentoring a team.Salesforce Pardot experience alone is not enough; we have enterprise-level SFMC or equivalent platform experience. Responsibilities: We own SFMC end to end, including Journey Builder, Automation Studio, Contact Builder, Data Extensions, and Email/Mobile Studio.We lead the roadmap, governance, and ongoing development of the SFMC platform.We design and build complex customer journeys across acquisition, conversion, cross-sell, retention, and partner/referrer activity.We develop lifecycle strategies across the full customer journey from lead and MQL through to opportunity, revenue, and advocacy.We build sophisticated journey logic including triggers, decision trees, suppression, and exit criteria.We use customer data, intent, behaviour, and propensity to deliver more personalised communications.We develop and optimise cross-sell and customer growth programmes.We work closely with Sales, RevOps, Data, and wider Marketing teams.We own journey analytics and reporting, measuring commercial impact rather than simply engagement.We set best practice and governance standards across the group.We lead and develop a small team, setting objectives and driving performance.We keep on top of deliverability, sender reputation, and evolving email best practice. Technologies: CloudCRMMarketingMatrixMobilePardotSalesforceDevOpsProduct Owner More:
We are a growing, multi-brand professional services group with ownership across 23 business units, offering significant scope to build, improve, and standardise how Salesforce Marketing Cloud is used across the wider organisation. This is a hybrid and flexible role with a £80,000 salary plus performance-related bonus, along with a professional development and learning budget, pension and healthcare options, and the opportunity to work in a fast-paced, commercially focused environment where we can genuinely shape the customer journey function and drive growth and revenue.
last updated 32 week of 2026